SANTA CLARA, Calif., Jan. 5, 2011 /PRNewswire/ -- Chegg, the number one online textbook rental company, today announced two new hires, further strengthening its executive team with the appointments of Tom Dillon as senior vice president of distribution and Esther Lem as chief marketing officer.
Dillon will be responsible for optimizing Chegg's product distribution to help students get the textbooks and tools they need, when they need them. As Netflix's Chief Operating Officer (COO), Dillon oversaw the creation of 40 distribution centers around the United States and his expertise enabled Netflix to achieve mainstream adoption in the online DVD rentals market.
Lem will manage all online and offline marketing initiatives, with an emphasis on driving consumer interest and rental behavior. Previously, as vice president at Unilever, Lem successfully established brand development for the Global Hair and Deodorant category in North America. She also presided over one of the biggest men's personal-care launches in United States history.
"At this critical time in Chegg's growth, it was important to bring on executives that will help us expand our vision of making Chegg the go to online resource for college students and to help them save time, save money and get smarter," said Dan Rosensweig, President and CEO of Chegg. "Tom's the best in the business when it comes to providing a great customer experience on a large scale and Esther's expertise will be invaluable in helping Chegg broaden our reach to the millions of college students and parents dealing with the expenses and challenges of higher education."
Chegg, the number one online textbook rental company, is helping students on more than 6,400 campuses nationwide save time, save money and get smarter. Students can save hundreds by renting in a variety of ways: online at Chegg.com and Borders.com, from the Chegg iPhone app and on select campus bookstores through the Powered by Chegg program. In addition, to help students succeed in their college career, Chegg has expanded its offerings to include CourseRank, a course scheduling tool, and Cramster, the leading provider of online homework help. As a part of the company's on-going environmental efforts, Chegg plants a tree every time a student rents through a partnership with American Forests' Global ReLeaf program. Since its founding in 2007, the company has grown into a respected and trusted brand used by college students and was recently named to Time's Top 50 Websites. For more information, visit www.chegg.com.