"We want to elevate the conversation. Trophy hunting is a massive problem funded by a very small, very wealthy group of people with a twisted set of beliefs. There are a lot of people who want to do something. It's our job to get them to recognize the size of the problem and the fact that they can do something about it," said Chris Breen, chief creative officer of Chemistry Atlanta.
Chemistry enlisted Plus Productions, LA and the directing duo of Ryan Simpson and Alvaro Santos to tell the compelling story. Other partners included Company 3, Joel Simon Music and Beacon Street Studios.
"Our goal is to challenge people to think about trophy hunting in a different way," explained Breen. "If this PSA gets people talking about the issue, then we may save thousands of magnificent creatures from being killed."
With offices in Atlanta and Pittsburgh, Chemistry Communications is a 100-person agency that blends art and science to create reactions for clients including H&R Block, PNC Bank, Children's Healthcare of Atlanta, and Marriott. To learn more, visit createareaction.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/chemistry-and-plus-productions-reveal-the-dark-side-of-money-in-anti-trophy-hunting-video-300376687.html
SOURCE Chemistry Communications