NEW YORK, March 14, 2016 /PRNewswire/ -- Centriply, a pure demand-side targeted TV platform for advertisers, announced today that long-time television advertising executive Cheryl Ciccone has joined the company as brand ambassador. Ciccone will work with marketers, mid-size agencies and political prospects to introduced them to the cross-platform analytics and activation solutions that Centriply uses to effectively and efficiently reach target audiences.
"Cheryl's long and highly successful track record in sales and, in particular, political advertising, will enable her to hit the ground running in selling the unique targeting advantages of our platform," said Shelley Stansfield, director special ops, Centriply. "We project that our granular TV targeting tools will be widely deployed during this election cycle and Cheryl will play a significant role in making this happen."
Ciccone said, "The exciting world of data, video and television offers more qualified, measurable choices than ever before as consumers find entertainment and social media on multiple screens. There is a plethora of opportunity for advertisers to use geo-targeting, apply multiple sets of data well beyond traditional demographics and engage directly with each viewer in a customized, effective and wildly efficient manner. Centriply is in an ideal position to lead the way in simplifying, amplifying and intensifying these advertising advantages."
Most recently, Ciccone was sales manager and director of political strategies for CBS Television Stations. In this role, which she held for 16 years, she was responsible for recruiting, training and managing a regional sales team charged with growing existing clients, new business, sports, specials, and digital and vertical partnerships for a variety of specialized programs.
From 1993-97, Ciccone was a local account executive and political specialist at Viacom's WPSG-TV in Philadelphia, where she was responsible for maintaining and growing existing clients, as well as new business development, sports and specials. She managed all things political, from rate structure and inventory to equal, fair and reasonable access issues.
Earlier in her career, Ciccone was an account executive at Blair Television; account executive/national sales manager for WKSZ-FM in Philadelphia; account executive and political specialist for Katz Radio and Eastman Radio; sales associate for Sel-Tel; and account executive for PA State Radio Network.
About Centriply (www.centriply.com)
Centriply is a pure demand-side targeted TV platform for advertisers that intensifies the impact of media with granular geo-targeting. With its specialized software platform, Tango Media Suite (www.tangomediasuite.com), Centriply creates the ability to identify opportunities across all geography and programming to find consumer targets on a granular level. The Centriply platform is available as a managed/white label service. It helps agencies maximize resources and sharpen their tools in order to extend clients' reach, increase frequency, improve impact and get more effective business results. The platform can be used for granular and national campaigns using Nielsen, Rentrak or SQAD, and first or third party syndicated data. Centriply starts with the right geo-target and then layers on the programming analysis to get the most out of every media dollar for agency clients.