2014

Chicago Tribune's 435 Digital Expands Digital Services To Address Small To Medium-Sized Business Needs

CHICAGO, April 23, 2013 /PRNewswire/ -- Chicago Tribune Media Group announces today that it is launching an expanded set of digital services. Through 435 Digital, Chicago Tribune will provide digital solutions to better arm local small and medium-sized businesses with tools to acquire new customers and generate revenue.

The 435 Digital Services concept was born out of the Tribune's Chicago Now blog network in July 2010, after the realization that smaller partners and clients greatly needed assistance in developing and maximizing their social media and digital presence.

Since launch, 435 Digital has greatly expanded its services to include educational seminars for current and prospective customers, search engine optimization offerings, client audits, reputation management, social media and email marketing, video, and web development – all at a custom level.

"We are proud of what 435 Digital has been able to offer and accomplish since inception, and know there are clients with smaller budgets that need our help, too," says Bob McDonald, Director of 435 Digital Services.  "We are excited to offer an even more expanded set of marketing solutions to a new group of businesses in need of our digital expertise."

In order to address customers' needs for online marketing tools, the 435 Digital team is offering a la carte products and services, allowing smaller businesses with more limited budgets the ability to participate in affordable, turnkey programs. These programs include a unique customer-facing dashboard allowing businesses to monitor their entire online campaign and measure the effectiveness of their marketing efforts through performance-based reporting.  Local businesses will be featured more prominently and found more easily when and where customers are looking for them. Services begin as low as $200 a month.

Launched with an original team of 9 dedicated employees, 435 Digital has since added more resources to accommodate the expanded services, with 21 full time staffers focused on providing solutions to the current and future client base.

About Chicago Tribune Media Group
CHICAGO TRIBUNE MEDIA GROUP (CTMG) is a media and business services company that publishes the Pulitzer Prize-winning Chicago Tribune. CTMG also produces related print and interactive media serving Chicagoland like RedEye, Hoy, Chicago Magazine, Naperville Magazine, TribLocal, The Mash, chicagotribune.com, chicagonow.com and metromix.com. Reaching 4.8 million adults each week in the greater Chicago area, CTMG is the leading news and information destination in Chicagoland.

SOURCE Chicago Tribune Media Group



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