Chideo, The Charity Network, Announces National Distribution Deal With Sinclair Broadcast Group

LOS ANGELES, May 12, 2015 /PRNewswire/ -- Chideo, the charity network, today announced a first-of-its-kind partnership with Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) (Sinclair) to expand Chideo's reach by 42 million households. Through this unique distribution deal, Sinclair will connect its broadcast and digital audience with Chideo's inspirational and entertaining content – all to benefit the world's leading charities.

Sinclair's 161 local television stations will provide much-needed public awareness for these causes, as well as direct financial support from the sale of advertising and sponsorships around Chideo's rich collection of exclusive content from more than 100 celebrity ambassadors.

"As we build this charity network, our focus is to bring as much awareness as possible to important issues affecting millions of people worldwide, which makes Sinclair a perfect partner to help distribute our call-to-action," said Chideo Founder and CEO Todd Wagner. "Sinclair is one of the strongest station groups in the country, and we are excited to leverage their extensive network to increase our impact."

"At Sinclair we are committed to innovation and to creating more meaningful connections with our audience, which is why we are very excited about the relationship with Chideo," commented David Amy, Executive Vice President and Chief Operating Officer of Sinclair Broadcast Group.  "We believe our reach and branding capabilities will be able to increase awareness and dollars for Chideo's respective missions."

In addition to providing exclusive content and original programming, Chideo will join forces with its ambassadors and charity partners to bring Sinclair's audiences the chance to win once-in-a-lifetime experiences. Currently, Chideo has teamed with country music icon Clint Black to help find the next rising star in country music by allowing aspiring artists who make a small donation to Rettsyndrome.org to submit an original audition song for Black's review. The winner will record a song with Black in his studio, followed by a personal meeting with Black's management team.

ABOUT CHIDEO
Chideo is the first and only charity broadcast network connecting celebrities with their fans in the spirit of driving awareness and raising money for important causes around the world. Chideo serves as a multi-platform network offering users exclusive video content, as well as the opportunity to meet and interact with some of their favorite personalities from the worlds of entertainment, sports, music, fashion, food, design and culture. Chideo also offers a dedicated platform to distribute original cause-focused content via TV, web and mobile app.

The network is currently home to more than 110 ambassadors including President Clinton, Patricia Arquette, Bradley Cooper, Morgan Freeman, LL Cool J, Chris Paul, Debby Ryan and many more, along with 100+ of the world's leading non-profits such as the American Heart Association, Boys & Girls Clubs of America, Easter Seals and Feeding America. Entrepreneur and philanthropist Todd Wagner founded Chideo in 2014.

For up-to-the-minute news and announcements from Chideo personalities, please follow Chideo on Facebook at Facebook.com/chideodotcom or on Twitter @chideo.

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SOURCE Chideo

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