Chief™ Now Offers Collision Repair Frame Racks and Benches

Chief announces exclusive North American distribution agreement for Globaljig®

Nov 03, 2015, 21:23 ET from Chief

LAS VEGAS, Nov. 3, 2015 /PRNewswire/ -- SEMA Booth #10118 -- Further enhancing its position as a leading single source supplier for collision repair equipment, Chief™ today added Globaljig® benches, universal fixture systems and other "European style" structural repair equipment to its North American product offering. The new line augments Chief's existing product portfolio that includes frame racks, vehicle holding systems, computerized measuring, vehicle specifications and joining equipment like welders and rivet guns.

Photo - http://photos.prnewswire.com/prnh/20151103/283550

Chief parent company Vehicle Service Group (VSG) and Bellini Systems, manufacturer of the Globaljig product line, have signed an agreement giving VSG exclusive marketing and distribution rights for Globaljig collision repair equipment in the United States and Canada, effective immediately.

"In North America, where the best-selling vehicle for more than 35 consecutive years has been a pickup truck, frame racks remain integral to proper collision repair," says Mike Cranfill, VSG vice president of global collision and new business development. "But as car manufacturers continuously evolve their new vehicle designs to meet stringent CAFE standards, we expect the repair methodologies used in European markets to expand deeper into North American shops. As a result, it's important that we offer our customers a simple, fast and easy-to-use bench and fixture system to supplement their frame racks. After thoroughly evaluating every bench system on the market, we have determined that Globaljig's system is the most user-friendly. Further, we have supplied Globaljig with Chief computerized measuring systems in Europe for 15 years, so we know the products work together seamlessly."

Globaljig products are made in Italy and have been approved by a number of vehicle OEMs. They will be marketed under the "Globaljig Presented by Chief" brand in North America. Globaljig Presented by Chief products will be sold through the extensive Chief North American distribution network.

"We are excited at the opportunity to combine Globaljig's systems, knowledge and experience repairing exotic metals with the industry-leading Chief distribution network," says Erik Larum, Globaljig CEO of North American operations. "We believe this partnership will increase market share for both companies and provide greater choices for our customers."

The Globaljig Presented by Chief Koala straightening bench and Universal Fixture System are featured in the Chief booth (#10118) at the SEMA Show this week. Other Globaljig Presented by Chief products include the SuperRotax straightening system, the Quick Pull bench and other benches.

About Chief

Chief, a Vehicle Service Group (VSG) brand, is one of the world's largest manufacturers of high-quality collision repair products and services. The Chief product line includes frame-pulling equipment, vehicle-anchoring systems, measuring systems, vehicle frame specifications and fusion equipment including welders, rivet guns and fume extractors. Chief is also a leading provider of comprehensive training on structural analysis, measuring, collision dynamics, aluminum repair, and design based repair.

VSG comprises nine global collision repair and vehicle lifting brands: Chief, Elektron, Rotary Lift®, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Blitz® and nogra®. VSG also has exclusive North American marketing rights to the Chassis Liner brand. With its North and South American headquarters in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing facilities on three continents.

For more information about the full line of collision repair equipment available from Chief, visit www.chiefautomotive.com or call (800) 445-9262. Chief is also active on Twitter, twitter.com/ChiefAutomotive, and Facebook, www.facebook.com/ChiefAutomotive.

About Globaljig

Globaljig owns a number of highly innovative international patents, including one for the Globaljig Universal Fixture System: the first and original universal fixture system in the world, introduced in 1982. The Globaljig Universal Fixture System enables technicians to repair any vehicle with the capability of anchoring it and measuring it at the same time without having to buy or rent dedicated brackets.

The registered trademark Globaljig® is known and respected throughout the world, and is synonymous to quality, productivity.

Globaljig equipment is currently approved and recommended by FIAT, Alfa Romeo, Lancia, Jeep, Aston Martin, Jaguar, Maserati, Honda, Volvo, Saab, Land Rover, Tesla and others. Globaljig technicians work with most of these OEMs to measure vehicles and include the data in the vast Globaljig worldwide vehicle database. In addition to its universal fixtures, Globaljig also produces many dedicated accessories for OEM customers.

SOURCE Chief



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