Chief Opens New Specification Center in Malaysia to Provide Customers with Better, More Timely Specs

16 Apr, 2014, 12:35 ET from Chief Automotive Technologies

MADISON, Ind., April 16, 2014 /PRNewswire/ -- Chief Automotive Technologies has opened a new training and specification center in Kuala Lumpur, Malaysia, that will give the company greater access to measure vehicles built in the Asia-Pacific region earlier in their life cycles. The facility will provide a home base for Chief staff to utilize when developing collision repair specifications, as well as a new location for Chief University training classes.

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Chief develops spec data for more vehicles than anyone else, giving technicians a single resource for accurate repair information. At the Malaysian spec center, Chief personnel will measure vehicles with the frames anchored and the suspensions unloaded in order to provide technicians with real-world data.

"Many vehicle manufacturers operate out of Malaysia, so this center's location gives us improved access to their products for measuring," says Lee Daugherty, Chief global data product manager. "It will also facilitate travel to India and other strategic locations in Asia, where we can remotely measure additional vehicles. Chief's travelling measuring teams have operated in Malaysia over the last several years, and now they have the benefit of working in a shop outfitted specifically for their needs."

The Malaysian facility is equipped with a Chief impulse®-E/VHT frame rack and a four-post vehicle lift. Using Chief's LaserLock live mapping system, technicians will measure new vehicle dimensions and enter the information into the company's extensive spec database.

Chief specs include comprehensive frame and upper body measurements for thousands of cars and trucks from the 1970s through today. They include under-body frame measurements, under-hood measurements and body openings, so repair technicians can compare a collision-damaged vehicle to OEM specifications. Details about targets, attachments and anchoring points are also listed.

Chief's sales and support staff will also serve regional customers from the Malaysian training and spec center.

To learn more about Chief vehicle specs and measuring systems, contact your local Chief distributor, visit or call (800) 445-9262. Chief is active on Twitter,, Facebook, and Vimeo,

About Chief Automotive Technologies

Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world's largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle-anchoring systems, measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, measuring, collision theory and design based repair.

VSG comprises nine major collision repair and vehicle lifting brands: Chief Automotive Technologies, Elektron, Rotary Lift®, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing facilities on three continents.

SOURCE Chief Automotive Technologies