Beginning this week, Wall Street Journal ads and social media will drive 'tangible donation experience'
PHILADELPHIA and NEW YORK, Nov. 9, 2012 /PRNewswire-USNewswire/ -- The Center for Autism Research at The Children's Hospital of Philadelphia (CHOP) is among The Children's Miracle Network's (CMN) "Ultimate Gift" beneficiaries for its social media-based holiday fundraising program, Give Miracles. In addition to its social media presence, ads announcing the campaign for CHOP will run in the Wall Street Journal on November 10th and 24th, and on December 1st and 15th.
With 1 in 88 American children affected, autism is one of the most common childhood disorders, yet it remains a mystery in many ways, leaving millions of families desperate for answers about what causes autism; what are the best treatments; and why autism prevalence continues to rise. Donors who support autism programs at CHOP through the Give Miracles campaign will help unlock the mysteries of this perplexing and complicated disorder and fuel some of the most needed medical breakthroughs of our generation.
Research at CHOP is revolutionizing the understanding of autism. CHOP's multidisciplinary teams in psychology, neurosciences and genetics are spearheading the largest and most innovative autism studies ever conceived. CHOP's autism experts are applying state-of-the-art research and clinical tools to discover autism's causes and find new treatments, while providing comprehensive, coordinated, family-centered care and support to meet each child's specific developmental and educational needs.
Give Miracles provides donors with tangible evidence of their gift, from the initial donation to its final use. It is the first Impact Giving(TM) program of its kind, as it enables donors to choose the hospital they want to support and the amount and type of gift; those who donate will remain engaged with ongoing email updates on their gift's impact for children with autism who are seen at CHOP and throughout the world.
"When people donate their hard-earned money, they want to know how it is used," John Lauck, CEO of Children's Miracle Network Hospitals, said. "The Give Miracles program lets donors be involved in the philanthropic process. They can have a direct connection to the impact their dollars are making at the local hospitals and on the kids they are supporting."
GiveMiracles.org features a social fundraising platform powered by technology powerhouse www.Fundly.com, allowing donors to create customized fundraising pages that call on their Facebook and Twitter networks for donations. This crowdfunding feature allows multiple contributions—especially helpful for addressing large fundraising goals like CHOP's autism center. These miracle-making gifts could also be purchased by single benefactors—such as corporations and foundations.
To learn more about supporting autism programs at CHOP, visit GiveMiracles.org.
About The Children's Hospital of Philadelphia
The Children's Hospital of Philadelphia was founded in 1855 as the nation's first pediatric hospital. Through its long-standing commitment to providing exceptional patient care, training new generations of pediatric healthcare professionals and pioneering major research initiatives, Children's Hospital has fostered many discoveries that have benefited children worldwide. Its pediatric research program is among the largest in the country, ranking third in National Institutes of Health funding. In addition, its unique family-centered care and public service programs have brought the 516-bed hospital recognition as a leading advocate for children and adolescents. For more information, visit http://www.chop.edu.
About Children's Miracle Network Hospitals
Children's Miracle Network Hospitals® raises funds for 170 nonprofit children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations support research and training, purchase equipment and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.
Media Contact: Dana Mortensen
SOURCE The Children's Hospital of Philadelphia