Child's Play Communications Launches House Partypalooza™ HOME BASED BRAND-IMMERSION EXPERIENCE FOR MOMS

NEW YORK, Nov. 16, 2010 /PRNewswire/ -- Child's Play Communications, award-winning specialists in reaching moms through traditional public relations, social media and word-of-mouth marketing, has announced the launch of House Partypalooza™, a high-impact word-of-mouth marketing program that provides moms nationwide with a brand-immersion experience in the comfort of their own homes.

"House Partypalooza is a great way to power up a company's brand presence, increase buzz and drive sales among the influential mom market," says Stephanie Azzarone, Child's Play president.

House Partypalooza host moms are chosen based on their suitability for individual brands. Those moms then invite other moms – and when appropriate, their kids – for product demonstrations and lively, brand-centric discussions.

Most hosts selected for House Partypalooza are active not only in their local markets but also in social media, which significantly multiplies the reach and impact of a brand message.  The program, customized for each client, generates a flurry of website traffic and sales.

The Child's Play Communications House Partypalooza program successfully launched this month in 300 homes around the country for the new Fuzzoodles toy line from Giddy Up!.

"We think House Partypalooza was a great way to not only dramatically increase awareness of our new Fuzzoodles line among moms and their kids in time for holiday shopping season, but also to have them experience what fun the brand is. We know from their positive blog, Twitter and Facebook comments that the program really had the kind of far-reaching impact we were looking for."

The agency is currently signing companies for its 2011 House Partypalooza events.

For more information about House Partypalooza, please visit www.housepartypalooza.com. To experience the excitement about the Fuzzoodles launch event, check out www.facebook.com/HousePartypalooza.

Companies interested in participating in future House Partypalooza events should contact Julie Livingston at (212) 488-2060 Ext. 12 or at jl@childsplaypr.com.

Child's Play Communications

Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included PR Innovation of the Year (2009) and Social Media Innovator of the Year (2010).

SOURCE Child's Play Communications



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