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Chili's Shares the Big Flavors of New, Freshly-Baked Flatbreads with Largest Giveaway in 38-Year History

One million guests will receive a free, full-size flatbread for joining or being a part of Chili's Email Club

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DALLAS, June 11, 2013 /PRNewswire/ -- Just a few weeks after introducing flatbreads to the menu, Chili's® Grill & Bar is making a bold move to bring the even bolder flavors of the brand's new culinary innovation to one million guests nationwide. Starting today, while supplies last, guests who join Chili's Email Club through chilismillion.com will receive a coupon to enjoy a free, full-size flatbread when dining in-restaurant.

But the giving does not stop there. Current Email Club members can also get in on the action of Chili's One Million Flatbread Giveaway. So no matter how you slice it, this enticing offer is the perfect opportunity for all guests – whether they are looking to try Chili's flatbreads for the first time, or like many, in need of another reason to satisfy cravings for what is quickly becoming a favorite menu item.

"We are so proud of flatbreads, and this platform is the first of what will be many great culinary innovations leveraging our new kitchens," said Krista Gibson, senior vice president of brand strategy for Chili's Grill & Bar. "The feedback from guests who have tried this new menu item has been very positive, so our goal with giving away one million free flatbreads is to get even more people tasting and delighting in the freshly-baked flavors."

With all three toppings available to choose from as part of Chili's One Million Flatbread Giveaway, guests will have the chance to experience:

  • Margherita – topped with Monterey Jack, mozzarella and fresh tomatoes with a drizzle of cilantro-ranch pesto.
  • Chipotle Chicken – topped with chile-rubbed grilled chicken, chipotle pesto, cheddar, Monterey Jack, mozzarella, cilantro and house-made pico de gallo with a drizzle of tomato sauce.
  • California Grilled Chicken – topped with grilled chicken, applewood smoked bacon, Monterey Jack, mozzarella, cilantro, fresh avocado slices and house-made pico de gallo with a drizzle of roasted garlic-aioli.

To be one of the million to receive a free, full-size flatbread when dining in-restaurant, guests simply need to visit chilismillion.com to join Chili's Email Club. Current Email Club members can also take advantage of the giveaway by answering a few preference questions while on the site. When signing up for the offer, all guests will have the option to redeem the coupon at a participating Chili's restaurant nationwide. In addition to choosing their preferred neighborhood Chili's, guests will be able to select June 11 – 16 or June 17 – 24, 2013 as the timeframe they wish to enjoy their free flatbread.

For complete details on Chili's One Million Flatbread Giveaway, including instructions on how to obtain a coupon and full terms and conditions, visit http://www.chilismillion.com.

Chili's Grill & Bar® is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a variety of Southwestern-inspired, classic American favorites at nearly 1,600 locations in 33 countries and two territories. In addition to Chili's, Brinker owns and operates Maggiano's Little Italy®.

At Chili's, More Life Happens Here℠around every table, every day, at every Chili's across the country. Guests are encouraged to share their stories of More Life Happening at their Chili's by connecting with the brand on Facebook (http://facebook.com/chilis), Twitter (http://twitter.com/chilis), YouTube (http://youtube.com/chilis), Instagram (http://www.instagram.com/chilis) and Pinterest (http://pinterest.com/chilis). For more brand-related information, please visit http://www.chilis.com.

SOURCE Chili's Grill & Bar



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