LONDON, Feb. 3, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
China Gaming End-User Survey, 2013
This IDC study features a detailed investigation and analysis on the end users of the Chinese game industry in 2012. First, the development background and basic environment of Chinese game industry is summarized. Second, the types and distribution of Chinese game users are studied. Third, an in-depth analysis on Chinese game user groups is conducted from areas including user scale, demographic characteristics, game preference, and behavior. Fourth, an investigation is conducted on the end users of several important segmented markets including online games, web games, PC games, and mobile phone games. Finally, study conclusions and recommendations are proposed.
This IDC study provides a detailed investigation and analysis on the end users of the Chinese game industry in 2012. First, the development background and basic environment of Chinese game industry is summarized; second, the types and distribution of Chinese game users are studied; third, in-depth analysis on Chinese game user groups is conducted from the areas including user scale, demographic characteristics, game preference, and behavior; fourth, an investigation is conducted on the end users of several important segmented markets including online games, web games, PC games and mobile phone games; and finally, study conclusions and recommendations are proposed.
"In 2012, the actual sales revenue of China's game market reached RMB 60.28 billion, up by 35.1% from 2011. Of that, the actual sales revenue of online game market reached RMB 56.94 billion, up by 32.9% from 2011. IDC believes that the rapid development of the web games and mobile phone online games market has offered new stimulus to the growth of China's online game industry. Coupled with the continued development of large cultural industry, the online game industry will grow into a large market, exceeding RMB 100 billion RMB in the next five years," says Zhang Yanan, senior analyst, IDC China Industry Research and Consulting Services.
Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Background on the Growth of the Chinese Game Market
The Growth of Chinese Internet Users
Growth in Chinese Broadband Users and Forecast
Types of Chinese Game Users
Percentage of Internet Users That Play Online Games
Type of Games Played by Chinese Game Users
Type of Games Played by Chinese Game Users
Analysis of Chinese Online Game User Groups
Size of Chinese Online Game Users and Forecast
Size of Chinese Online Game Users
Size of Paying Chinese Online Game Users
Chinese Game User Demographics
Gender Structure
Age Structure
Educational Background Structure
Income Structure
Chinese Web Game User Game Type Preference Analysis
Types of Games Played by Chinese Web Game Users
Type of Online Games Mainly Played by Users Over the Past Month
Main Game Types That Chinese Online Game Users Plan to Play in 2013
Image Formats in Games Played by Chinese Online Game Users in the Past Month
Style of Games Played by Chinese Online Game Users in the Last Month
Nationalities of Game Developers Played by Chinese Online Game Users in the Last Month
Behavior Analysis of Chinese Large-Scale Online Game Users
User History
Places Where Users Play Online Games
Channels for Users to Obtain Materials on New Games
Number of Online Games That Users Play Simultaneously
Duration of Single Online Game Play
Weekly Frequency of Online Game Playing
Average Weekly Online Game Playing Time
Paying Method Adoption
Average Monthly Spending of Time-Based Game Users
Average Monthly Spending of Users Paying for Tools
Why Users Pay for Games
Most Commonly Used Channels for Buying Time Cards
Network Channels Time Card Purchasing
Network Channels for Prop Purchasing
Use of Voice Communication Tool in Games
Analysis Web Game User Behavior
Types of Web Games Played in 2012
Types of Web Games Played by Users in the Past Month
Main Web Game Types That Users Plan to Play in 2013
Costs for Web Game Users
Social Game Platforms
Analysis Mobile Phone Game User Behavior
Mobile Phone Game User Operating Systems
Type of Games Played by Mobile Phone Game Users
Type of Games Most Commonly Played by Mobile Phone Game Users
Main Channels for Accessing Mobile Phone Games
Average Mobile Phone Game User Monthly Spending
Analysis of PC Stand-Alone Game User Behavior
Types of Games Played by PC Stand-Alone Game Users
Main Type of Games Played by PC Stand-Alone Game Users in the Past Month
Main Game Types That PC Stand-Alone Game Users Plan to Play in 2013
Future Outlook
Impact on the Game Market
Essential Guidance
Suggestions for Large-Scale Online Game Operators
Suggestions for Large-Scale Online Game Developers
Suggestions for Small and Medium-Sized Development Teams
Learn More
Related Research
Definitions
Definition of Electronic Games
Classification of Electronic Games
Definition and Classification of PC Game
Definition and Classification of Mobile Phone Games
Definition and Classification of Games in Dedicated Gaming Devices
Definition of Various Aspects of the Game Industry Chain
Synopsis
Table: Gender Distribution of China's Game Users, 2012 (%)
Table: Age Distribution of China's Game Users, 2012 (%)
Table: Education Degree Distribution of China's Game Users, 2012 (%)
Table: Income Distribution of China's Game Users, 2012 (%)
Figure: China Internet User' Population Size and Growth, 2011-2017
Figure: Internet Penetration Rate in China by Province, 2012
Figure: China Broadband Users' Population Size and Growth Rate, 2011-2017
Figure: Proportion of China's Internet Users That Played Games Over the Last Year, 2012
Figure: Game Types Played by Chinese Game Players, 2012
Figure: Major Game Types Played by Chinese Game Players, 2012
Figure: Game Types Played by Chinese Online Game Players Over the Last Year, 2012
Figure: Major Game Types Played by Chinese Massive Online Game Players Over the Last Month, 2012
Figure: Major Game Types That Chinese Online Game Players Plan to Play in 2013
Figure: Image Form of Games Played by Chinese Online Game Players Over the Last Month, 2012
Figure: Art Style of Games Played by Chinese Online Game Players Over the Last Month, 2012
Figure: Developers of Games Played by Chinese Online Game Players Over the Last Month, 2012
Figure: Playing History of Chinese Massive Online Game Players, 2012
Figure: Major Places of Chinese Massive Online Game Players Played Online Games, 2012
Figure: Major Channels for Chinese Massive Online Game Players Obtaining New Games Information,2012
Figure: Number of Online Games Played Simultaneous by Chinese Massive Online Game Players, 2012
Figure: Duration of Chinese Massive Online Game Players Playing One Single Online Game, 2012
Figure: Frequency of Chinese Massive Online Game Players Playing Online Games Every Week, 2012
Figure: Time Spent by Chinese Massive Online Game Players Playing Online Games Every Week, 2012
Figure: Payment Models of Chinese Massive Online Game Players, 2012
Figure: Average Monthly Spending of Chinese Massive Game Players on Time-based Games via Point Card, 2012
Figure: Average Monthly Spending of Chinese Massive Game Players on Item-based Games, 2012
Figure: The Purpose of Chinese Massive Online Game Players Paid for Games, 2012
Figure: Channels of Chinese Massive Online Game Players Purchased Point Cards, 2012
Figure: Online Channels Used by Chinese Massive Online Game Players to Purchase Point Cards, 2012
Figure: Online Channels Used by Chinese Massive Online Game Players Purchased Items, 2012
Figure: Team Voice Chat Software Used in Game by Chinese Massive Online Game Players, 2012
Figure: Types of Web Game Played by Chinese Web Game Players, 2012
Figure: Major Web Game Types Played by Chinese Players Over the Last Month, 2012
Figure: Major Web Game Types Chinese Players Plan to Play in 2013
Figure: Monthly Spending of Chinese Web Game Players, 2012
Figure: Major Game Platforms Chose by Chinese Game Players Over the Last Half Year, 2012
Figure: Chinese Mobile Game Player Mobile Operating Systems, 2012
Figure: Mobile Game Types Played by Chinese Mobile Game Players, 2012
Figure: Major Mobile Game Types Played by Chinese Mobile Game Players Over the Last Year, 2012
Figure: Major Channels Used by Chinese Mobile Game Players to Obtain Games, 2012
Figure: Monthly Spending of Chinese Mobile Game Players, 2012
Figure: Game Types Played by Chinese Local PC Game Players, 2012
Figure: Major Game Types Played by Chinese Local PC Game Players Over the Last Month, 2012
Figure: Major Game Types Chinese Local PC Game Players Plan to Play in 2013
Read the full report:
China Gaming End-User Survey, 2013
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