DUBLIN, March 16, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/67pnrn/china_pesticide) has announced the addition of the "China Pesticide Distribution Channels 2015" report to their offering.
The report examines the complex distribution network to distribute crop protection products to Chinese farmers, the six layers used, the national, provincial and county level distributors and consolidation in the distribution chain.
The Chinese crop protection market is valued at $5.2 bn at provincial distributor level, making it the 3rd largest in the world.
Around two-thirds of the market is generic, namely the local products account for 65%, while the imported products account for 35%.
Local Chinese companies tend to distribute through county level dealers. They tend to adopt an intensive model with large sales forces and a push strategy. Local company sales forces can be 5 times the size of multinational company (MNC) ones. Some local companies (e.g. Nanjing Red Sun, Zhejiang Wynca) have their own distribution chains.
MNCs often distribute through national agents and/or provincial distributors. They have relatively smaller sales forces and adopt a more selective and controlled distribution strategy. They conduct many demos and promotional activities at village/farmer level in order to create pull for their products.
There is a perception amongst farmers that MNC products are of higher quality than local products. The widespread existence of locally produced fake products in circulation reinforces this.
The entire distribution chain is undergoing a process of consolidation. Firstly the rural population is declining as farmers migrate to the city. Secondly there is rationalization within the distribution chain as levels are bypassed and dealers merge. Whereas a 5-stage distribution process was common in the planned economy era (1949-1979), two to three stages are now more likely. Continued consolidation is certain.
E-commerce models have recently been launched in China. The jury is out on how successful these will be.
- Beijing SAL
- Guangdong Tianhe
- Nanjing Red Sun
- Shenzhen Noposion
- Zhejiang Wynca
About the Author
1. Basic Information on Chinese Agriculture Industry and Agrochemicals
2. Pesticide Registration in China
3. Distribution Channel Systems
For more information visit http://www.researchandmarkets.com/research/67pnrn/china_pesticide
Research and Markets
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