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After transitory resilience in 2010, the printer market in China experienced weak demand and a fall in output in 2011 and H1 2012 as a result of the economic slowdown. Chinese printer market was depressed in 2012, and its output dropped 6.5% year-over-year to 38.55 million units from January to July 2012.
Concerning competitive landscape, Chinese printer market is basically occupied by foreign brands like HP, Epson and Canon. In 2012, the manufacturers adjusted the development strategy of their printer business in a market downturn. HP merges its printer business division with other divisions to reduce spending. Lexmark sells its inkjet printer business and pools resources to develop managed print services for transformation. Canon expands its layout of printer products in China and plans to make the printer business another pillar after camera business.
The report highlights the output, sales volume and competition characteristics of Chinese printer industry, and the market and import & export of three sub-sectors including stylus printer, laser printer and inkjet printer. Additionally, it underscores the printer business and business in China of 7 multinational corporations like HP and Canon, as well as Chinese local players such as Shandong New Beiyang Information Technology, Levono, China Great Wall Computer and Zhuhai Seine Technology, etc.
In 2011, HP held a market share of more than 40% in the printer industry, but witnessed a sliding trend in operating results of printer business. In the first three quarters of FY2012, the revenue of HP's Imaging and Printing Group (IPG) fell by 3% YoY to USD18.407 billion.
Lexmark has carried out a number of acquisitions to underpin its printer business in the past few years. But in the context of plunging price of laser printer and increasingly intensifying market competition, the company's inkjet printer business and overall business showed poor performance. In H1 2012, the revenue of Lexmark registered USD1.977 billion, down 4.9% YoY. Lexmark decided to sell its inkjet printer business in August 2012 and will focus on high-end imaging products in the years to come.
Shandong New Beiyang Information Technology, which commits itself to the production of special printer, made revenue of RMB288 million in H1 2012. Its dedicated printer project which is under construction and boasts annual capacity of 500,000 units is expected to realize full capacity in 2013.
In 2010, Zhuhai Seine Technology, a manufacturer of toner cartridge for laser printer, launched Pantum laser printer, China's first laser printer with proprietary intellectual property rights. The company basically completed the layout of product line in 2011. It has entered Australia, the Middle East and Russia, etc., and plans to tap into the markets in Western Europe and North America in H2 2012.
Table of Contents
1. Definition and Classification
2. Industry Overview
2.2 Supply of Printer in China
2.2.2 Key Areas
2.3 Sales Volume of Printer in China
3.1 Stylus Pinter
3.1.2 Market Competition
3.1.3 Import and Export
3.2 Laser Printer
3.2.2 Import and Export
3.3 Inkjet Printer
3.3.2 Market Competition
3.3.3 Import and Export
4. Key Players
4.1.3 Printer Business
4.1.4 Business in China
4.2.3 Printer Business
4.2.4 Business in China
4.3.3 Printer Business
4.3.4 Business in China
4.4 Fuji Xerox Co., Ltd.
4.4.3 Fuji Xerox of Shenzhen Ltd.
4.4.4 Fuji Xerox of Shanghai Ltd.
4.5.3 Business in China
4.6 Samsung Electronics
4.6.2 Printer Business
4.6.3 Samsung Electronics (Shandong) Digital Printing (SSDP)
4.7.3 Business in China
4.7.4 OKI Electric Industry (Shenzhen) Co., Ltd.
5. Chinese Companies
5.1 New Beiyang
5.1.3 R&D and Investment
5.2 Zhuhai Seine Technology Co., Ltd
5.2.2 Development History
5.4.2 Printer Business
5.5 Great Wall Computer
5.5.2 Printer Business
5.6 Grand Element Digital Limited
5.7 KYOCERA Mita Office Equipment (Dongguan) Co., Ltd.
5.8 Brother Industries (Shenzhen) Ltd.
5.9 Gainscha Group
Classification of Printer
Printer Shipment of Global Printer Manufacturers, Q1 2012
Printer Output and YoY Growth Rate in China, 2005-2012
Output Structure of Printers in China by Region, 2011
Sales Volume of Printers in China by Product, 2008-2010
Major Printer Manufacturers in Chinese Market
Import and Export Volume of Stylus Printer in China, 2009-2012
Import and Export Value of Stylus Printer in China, 2009-2012
Import and Export Volume of Laser Printer in China, 2009-2012
Import and Export Value of Laser Printer in China, 2009-2012
Import and Export Volume of Inkjet Printer in China, 2009-2012
Import and Export Value of Inkjet Printer in China, 2009-2012
Revenue and Net Income of HP, FY2009-FY2012
Revenue Breakdown of HP by Business, FY2009-FY2011
Revenue Breakdown of HP by Business, FY2011- FY2012 (Q1-Q3)
Revenue and Profit of HP's Imaging and Printing Group, FY2009-FY2012
Revenue Breakdown of HP's Imaging and Printing Group by Product, FY2011- FY2012 (Q1-Q3)
Epson's Revenue, FY2007-FY2011
Epson's Revenue Structure by Region, FY2012
Major Products and Global Presence of Epson's Printer Business
Epson's Printer-related Affiliated Companies in China
Operating Data of Canon, FY2007-FY2012P
Revenue Breakdown and Structure of Canon by Product, FY2011-FY2012P
Revenue and Profit before Tax of Fuji Xerox, FY2007-FY2011
Revenue Structure of Fuji Xerox by Region, FY2011
Net Revenue and Net Income of Lexmark, FY2009-FY2012
Sales Volume of Samsung's A4 Laser Printer, 2010-2011
OKI's Sales, 2007-2011
Development History of OKI in China
Revenue and Net Income of New Beiyang, 2009-2012
Revenue and Gross Margin of Dedicated Printer Business of New Beiyang, 2009-2012
Revenue Breakdown of New Beiyang by Region, 2009-2012
R&D Costs and % of Total Revenue of New Beiyang, 2009-2012
Revenue of Zhuhai Seine Technology Co., Ltd., 2008-2010
Revenue and Net Income of Jolimark, 2009-2012
Revenue Breakdown of Jolimark by Products, 2010-2012
Great Wall Computer's Revenue from Printer and Supplies Business and % of Total Revenue, 2010-2012
Gross Margin of Great Wall Computer's Printer and Supplies Business, 2010-2012
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