China Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

LONDON, Sept. 24, 2014 /PRNewswire/ -- This report answers the following key questions:

• Why social media mobile advertising is critical for food & beverage (F&B) marketers?

• How much is being spent on social media mobile advertising by F&B brands?

• How is consumers' use of social media and mobile influencing marketing budget allocation towards social media mobile?

• What are the gaps between how consumers use social media mobile and targeting approach adopted by F&B marketers?

• Which social media mobile strategies work best to create brand awareness, drive sales and launch new products?

• How is the overall proposition of social media mobile platforms shaping up and what it means for F&B marketers?

• What is the role of mobile in social media mobile and how should F&B marketers develop their marketing strategy around it to gain market share?

• How to develop and execute marketing strategy combining social media with Location Based Marketing (LBM)?

This report provides detailed analysis of social media based mobile marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary indices to derive unique insights into social media mobile marketing dynamics.

• Value Proposition: This report provides insights into value proposition of social media based mobile advertising initiatives for F&B companies in China. It provides an overview of social media mobile market dynamics and detailed analysis of factors, which are driving F&B marketers increase spend on this channel.

• Advertising Spend Dynamics: This report details social media mobile advertising budget allocation and five year forecast by seven key sectors in the F&B industry – alcoholic drinks; concentrated juices & functional drinks; sparkling soft drinks; tea & coffee; confectionery; bakery, & cereals; meat, fish, & seafood; and dairy food & ice cream. In addition, it provides social media advertising spend by marketing objectives (branding, increase traffic, lead generation, direct sales, and product launch); by format (display and video); by gaming & applications; and platform (Weibo, Tencent and Renren etc.).

• Advertising Strategies: This report covers social media mobile strategies adopted by leading players to gain market share. It also covers Location Based Marketing (LBM) strategies in detail, explaining its value proposition, advertising spending trend over the next five years, LBM innovation, and key players and their strategies.

• Business Models and Advertising Opportunities: This report covers key social media mobile platforms, their strategies and emerging opportunities for marketers. It also covers how messenger services are fundamentally reshaping the value proposition of social media advertising.


• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of innovative social media mobile advertising strategies. It covers both success stories along with failures.

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