NEW YORK, Jan. 4, 2017 /PRNewswire/ -- China Southern Airlines, the largest airline in China and a member of the SkyTeam Airline Alliance, is hosting a #ChinaSouthernFoodies social media contest to find the next inflight food sensation. Whether you are a professional or home cook, foodies and flyers across the world are encouraged to enter their own original recipe via social media. A number of entries will be chosen to compete in the final taste-testing event at BREAD® restaurant in the Nolitan Hotel on January 26, 2017. BREAD®, Winner of the TIME OUT New York's Most-Loved Restaurant Award 2016, the restaurant chefs will convert the winning entries into airline-friendly options to be tasted and voted on. "This is a very modern project so we love being part of it," says Lia Comandatore, Owner of Bread®. "We are looking to open Bread® in China, so this partnership looks like destiny,"
China Southern Airlines has partnered with Nik Loukas and James Mellor of The Inflight Food Trip documentary. They are highlighting not just airlines but also the cabin crews, inflight caterers and general public that have experience or interactions with inflight meals. "This is something that has never been done before. By inviting the general public, China Southern Airlines will substantially upgrade the transparency surrounding airline food, where all decisions are typically made behind closed doors", says Loukas.