ChinaSoft International and China Mobile Shanghai Branch Signs E-Commerce Strategic Cooperation Agreement

BEIJING and HONG KONG, March 18, 2011 /PRNewswire-Asia/ -- ChinaSoft International Ltd. (HKSE: 354, "ChinaSoft") today announced the signing an e-commerce strategic cooperation agreement with China Mobile Group Shanghai Co. Ltd. (China Mobile). Both companies will make full use of their advantages to promote the innovation of technology, product, and mode as well as business maturity in the mobile e-commerce field, and then advance market development. After signing the ICT strategic cooperation agreement with China Mobile Beijing Branch, this is now the second agreement signed by both companies.

ChinaSoft is a comprehensive software and information technology service company which owns a number of high-quality customer resources and has extensive industry experience in information services. In recent years, while facing the global IT business model transformation wave driven by cloud computing, internet, converged communications, and other new technologies, the domestic e-commerce market has shown an acceleration trend, a number of successful business practices have continuously grown, and the market scale has expanded rapidly. After formatting the end to end software and IT service system, which includes IT strategic consultation, IT technology solution, IT outsourcing and IT training, ChinaSoft has paid sustained attention to the domestic market of "new e-commerce which is supported by a new generation of internet technology". Since 2010, ChinaSoft has fully explored the mobile internet field and has regarded it as an important part of the future of enterprise development strategy.

In recent years, one important direction of China Mobile is the construction of group consumer electronics channels. China Mobile is committed to "focusing on building a unified group e-services platform and coordinating a variety of channels to construct group consumer electronic channels dominated by 'push' marketing services". China Mobile is attempting to build group consumer electronics channels as a unified information database and e-service window, simplify group consumer operations, and enhance the efficiency of group consumers, all while providing more service forms and means. The cooperation with ChinaSoft will greatly enhance comprehensive service capabilities of China Mobile in the aspect of group and industry client services.

As the e-business platform project provider of China Mobile Shanghai Branch and the related R&D standards partner of China Mobile Research Institute, ChinaSoft has established a long-term and stable cooperation basis with China Mobile. Furthermore, both have successfully cooperated and promoted products including mobile phones, "Expo Link", etc. ChinaSoft will utilize its capabilities of R&D, platform construction, and systems integration in the field of electronic commerce in conjunction with the advantages of China Mobile in mobile communications technology and branding in order to develop the innovation cooperation of mobile e-commerce solutions and products. Moreover, ChinaSoft and China Mobile will jointly improve standard mobile e-commerce products for the industry customer application by connecting the operations and service capabilities of China Mobile in the communication field and by making full use of the solution capacity in the fields including financial payment, transport and logistics, social security, e-government and modern manufacturing.

Both companies will base on the framework of the agreement, make full use of the resources in their respective areas, promote the development in Mobile e-commerce, and strive to provide higher quality, superior performance, more support and a better application experience of the products and services for the users.

About ChinaSoft International:

ChinaSoft International Limited is a comprehensive software and information technology service company. ChinaSoft was established in 2000 and has been listed in the main board of the Hong Kong stock exchange market, stock code HKSE.354. The company's business covers five major industries including Governance & Manufacturing, Finance & Banking, Telecommunications, High-Technology, and Transportation & Logistics. In 2010, the service income of ChinaSoft reached almost 1.5 billion RMB. ChinaSoft is based in Beijing, China with more than 10,000 employees and 34 subsidiaries located in 30 cities worldwide including Princeton, NJ and Seattle, WA in the US, as well as Tokyo in Japan.

Contact: Ying Gao

Phone Number:  +86-10-8286-1666 x8027

Email: gaoy@chinasofti.com



SOURCE ChinaSoft International Ltd.



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