Areox is a Chinese high-tech company principally engaged in research and development as well as production of electric multi-rotor unmanned aerial vehicles (UAVs) and related parts, with a focus on technological innovation. Bringing together the R&D strength of professional developers of aviation products located in China as well as outside the country, and supported by heavy investment in its own R&D, the company has successfully applied for several utility patents. In addition, the company has made breakthroughs in several areas, including flight-control and optical image processing systems. Based on the idea of giving users the opportunity to see the world from another vantage point, Areox has been dedicated to providing steady and stable UAVs and smart equipment to hobbyists with the aim of becoming a high-tech producer with a global reputation.
Unlike other Chinese UAV manufacturers, Areox boasts a professional R&D team consisting of experienced technicians from across the aviation industry, 80 per cent of whom have a master's degree or above, giving the company the wherewithal to develop a comprehensive suite of solutions from industrial structure designs to production.
In addition to strong talent and technical prowess, an excellent product cannot be launched without a company's accurate understanding of market trends. With the development of the smart aerial drone market, Areox was quick to grasp what the market demanded, and after two years of research and development, launched the smart aerial drone X5, which features a high-precision flight control system, three-axis stabilized pan-tilt and a HD motion camera, delivering an outstanding user experience. In addition, the X5 was showcased at the 2016 Mobile World Congress (MWC) and the Hong Kong Electronics Fair (Spring Edition) 2016, garnering great acclaim from customers. Areox's next-generation drone product, the X6, will be unveiled at the 2017 CES.
Focusing on the development and production of drones, Areox has also developed pan-tilt-based stability augmentation equipment for action photos and video.
After launching several generations of products, Areox's continues to improve in terms of technical prowess. In the past, handheld video stabilizers were strictly a tool in the province of professional photographers. With the rise of internet journalists and video bloggers, however, the capabilities of one's video recording equipment are of increasing importance. Consumer demands have become similar to those of professionals, in terms of what is expected when it comes to stability, as well as in terms of where the market for cameras is heading. It is in this context that expectations in terms of more user-friendly handheld stabilization devices have decidedly grown, and the PIRO Smart Gimbal is the answer to that expectation.
Can the PIRO Smart Gimbal, which will be launched in Hong Kong on October 15 and maintains the same high quality that is expected of all Areox products, be the next head turner in the market? Will it stand out among the many new products expected to come on stream at the same time? Finding out the answer to that question will be well worth the wait.
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