Chobani Continues to Fight the Good Fight

Continues to inform consumers about what's in their cup

Jan 29, 2016, 12:12 ET from Chobani, LLC

NORWICH, N.Y., Jan. 29, 2016 /PRNewswire/ -- Chobani, LLC, ("Chobani"), maker of the #1 Greek Yogurt Brand in America, said today that, while it awaits its day in court, it will continue its mission to call on food makers to use only natural ingredients. Chobani will respect the Court's preliminary decision as it continues its campaign to provide consumers with more information about natural ingredients versus artificial ingredients. As part of the ruling, the Judge said Chobani is free to continue to spread its message about the value of selecting natural ingredients.

"This is not a marketing campaign, it's a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "While we're disappointed by the preliminary ruling, we're committed to continuing the conversation and it's good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins."

Chobani launched its Chobani Simply 100 Greek Yogurt campaign on January 6, 2016, to help people make more informed decisions about their food choices. Chobani still believes that highlighting the difference between natural and artificial ingredients, specifically sweeteners and preservatives, is important.

Chobani is committed to making high quality Greek Yogurt with simple, authentic, and only natural ingredients, such as fresh milk from local farmers and wholesome fruit. Chobani Simply 100 Greek Yogurt is the only nationally distributed brand of reduced calorie Greek Yogurt that does not contain artificial sweeteners or artificial preservatives.

About Chobani Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho plants. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani "Flip"™ and Chobani Simply 100®— are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering an excellent source of protein.  Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.

* According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

Media Contact  Michael Gonda / Chobani / Michael.Gonda@chobani.com / 310-779-6211

Photo - http://photos.prnewswire.com/prnh/20160129/327393-INFO

SOURCE Chobani, LLC



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