Chobani(R) Announces First-Ever Kids' Greek Yogurt Product -Chobani Champions Introduced Nationwide-

NEW BERLIN, N.Y., Feb. 23 /PRNewswire/ -- Chobani Greek Yogurt today announced a new line of yogurt for kids, Chobani Champions.  The launch marks the first Greek yogurt in the United States made exclusively for children's tastes.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100223/CG58945)

Chobani has combined the nutritional benefits of its Greek yogurt products that traditionally appeal to adults with kid-pleasing flavors for an all-natural line of yogurts that are nutritious, delicious and fun to eat.  The packages include games inside the tray for added amusement.

"At Chobani, we're committed to living the 'Nothing But Good' philosophy," said Hamdi Ulukaya, CEO and Founder of AgroFarma, Chobani's parent company.  "We take our role as America's #1 Greek yogurt brand very seriously and firmly believe good nutrition begins in childhood.  We're pleased to give parents a healthy option for children including the fun and tastiness kids enjoy."

The 2% Chobani Champions line will be sold in 4-oz cups to better accommodate a child-size appetite. With all of the same nutritional benefits as adult-sized 100% natural Chobani products, each cup of Champions packs in 10% of the daily calcium requirement with five live and active cultures including three probiotics and two times more protein than other yogurts – providing 34% of the daily value. Champions will be offered in four delectable flavor combinations, including StrawNana, VerryBerry and HoneyNana, as well as Chocolate.

Since the company's debut, Chobani has steadily added to its family of products, known for its hallmark thick and creamy texture and a wide variety of palate-pleasing flavors. Other recent new additions include Pomegranate and Pineapple flavors. Chobani's Greek strained yogurts are all-natural, gluten-free, Kosher certified and made with hormone-free milk and real fruit on the bottom. The brand also offers 0% peach, strawberry, blueberry, vanilla, honey and plain, as well as 2% plain Greek Yogurt.

Chobani Champions is available in four-pack multi-packs and will retail for $3.99.

About Chobani®

America's #1 Greek Yogurt brand Chobani® is committed to living the "Nothing but Good" philosophy. That's why all products are all-natural, gluten-free, Kosher certified and made from hormone-free milk. Chobani offers a wide variety of flavors to please any palate, providing two times more protein than other yogurts, five live and active cultures, and three different strains of probiotics. Chobani retails for MSRP $1.29/6 OZ, $3.29/16 oz and $5.99/32 oz and is sold nationally at Whole Foods Market, Costco, and Sam's Club along with regional supermarkets across the United States. For more information, visit www.chobani.com.

About AgroFarma, Inc.

AgroFarma is one of New York State's largest dairy product manufacturers. Based in New Berlin, N.Y, the company was founded in 2005 by Hamdi Ulukaya, a third-generation purveyor of Mediterranean foods. Committed to social responsibility across all platforms, AgroFarma supports natural farming practices to preserve the environment and is committed to producing products that are healthy, high-quality and all-natural under its two brands Chobani and Euphrates.

SOURCE Chobani



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