NEW YORK, April 5, 2016 /PRNewswire/ -- Chris Arakelian has joined Straightline (straightlineworld.com), a leading international strategic brand consultancy with offices in New York and London. In this new position of Executive Director, Business Development, Chris will expand the firm's global footprint through new business and organic growth.
"As we extend our international network and reach, Chris will develop our business relationships and effectiveness in supporting client solutions, meeting the challenge of an ever changing business environment." – Michael Watras
Arakelian comes to Straightline as a seasoned branding expert responsible for partnering with clients and growing agency revenue. Chris was most recently with CBX, a brand agency headquartered in NYC. During her tenure, she served in both a Senior Account capacity and more recently as Vice President, Engagement responsible for activating and building key client relationships that included Merck, J&J, Hain Celestial, Disney, Valvoline, Mars, Land O'Lakes, and Reckitt Benckiser. Prior to CBX, Chris was a Senior Account Director at Sterling Brands where she worked with clients including Unilever, Gillette, Pernod Ricard, and Pfizer to create, launch and maintain brand essence and assets. Chris spent the earlier part of her career consulting with agencies including EURO RSCG, nickandpaul, Vigilante, and Bozell.
Chris holds a BFA from Rhode Island School of Design where she majored in Graphic Design while pursuing Modern Culture & Media Studies at Brown.
Straightline (straightlineworld.com), the shortest distance between two points: business problems and brand solutions. Straightline is a brand strategy and design consultancy that partners with leaders of global and local businesses to define brands and communicate with purpose across touchpoints. Companies such as Allergan, Bupa, Lloyds Bank, Thomson Reuters, and Walgreens Boots Alliance come to Straightline to help cross-functional teams navigate change – from M&A activity to rapidly changing market conditions and evolving business strategies. We build brands that demand recognition, inspire movement and make a measurable impact on our clients' businesses.
Jim Hatch, Chief Creative Officer, +1-212-941-0700, firstname.lastname@example.org
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