Explaining his company's rebrand, Jam City co-founder and CEO Chris DeWolfe said the new name combined with its recently licensed Hollywood franchises will help power his mobile gaming company to its next phase of growth.
"It's time to bring our brand in line with our games," said DeWolfe. "We're in the business of fun, and yet our old name was a corporate acronym that lacked the spirit of our products. With Jam City, we're harnessing the success of our games--particularly, our Jam game franchise--to animate our studio's identity."
Cookie Jam and Juice Jam, two of Jam City's seven signature game titles, are collectively played 30 million times per day.
DeWolfe added that Jam City revenues have grown by 100% every year for the last five years. He said he expects revenues to surpass $400 million within the coming year.
Since receiving $130 million from Netmarble Games last year in what was the largest investment in a privately held gaming studio in over two years, Jam City has upped its investments in games based on entertainment franchises with global appeal while continuing to develop its own home-grown titles.
Jam City's forthcoming Peanuts game will be its fourth based on Hollywood IP. After purchasing San Francisco-based TinyCo in July, Jam City acquired licenses to Marvel's Avengers and 20th Century Fox's Family Guy. Jam City's Book of Life: Sugar Smash is also based on 20th Century Fox's feature film.
"The opportunities for Hollywood in mobile games have never been as apparent as they are today," said Rick Phillips, EVP at Fox Digital Entertainment. "Games can offer years of engagement and revenue for a film or TV show. Chris and his team have done an exceptional job. They've already succeeded with two Fox-owned properties, Family Guy and Book of Life. We're looking forward to what they do next--this time under their Jam City brand."
About Jam City
Jam City is a Los Angeles-based mobile game maker with global reach. Created in 2010 by former MySpace co-founders Chris DeWolfe and Aber Whitcomb as well as former 20th Century Fox executive Josh Yguado, Jam City is the creator of 5 of the Top 100 highest grossing games across Apple's and Google's US app stores. Its portfolio of titles--which includes Cookie Jam, Panda Pop, Family Guy: the Quest for Stuff and Marvel Avengers Academy--has been downloaded more than 800 million times and is regularly played by nearly 50 million people monthly. Jam City has studios in Seattle, San Francisco, San Diego and Buenos Aires.
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SOURCE Jam City