SPRINGFIELD, Mass., Dec. 11, 2012 /PRNewswire/ -- Chris Michael Mendoza has been promoted to Vice President of Multicultural Market Development at Massachusetts Mutual Life Insurance Company (MassMutual).
Mr. Mendoza, who reports to John Chandler, Senior Vice President and Chief Marketing Officer for MassMutual, is responsible for leading a team of professionals who specialize in the development of multicultural business and market strategies, including securing and leveraging strategic alliances with diverse organizations that support recruiting and business generation.
"During his time with us, Chris has used his creativity and innovative thinking to build our successful multicultural markets practice and to ensure policyholders and customers are given a voice and receive the specific support they need," said Mr. Chandler. "He has led our successful activities to create relevant, meaningful resources for our clients and producers that focus on the markets in which we're active."
Mr. Mendoza joined MassMutual in 2007 as Director of Multicultural Markets, after working with Nationwide Mutual Insurance Company as a marketing director and Allstate Insurance in various capacities (an agent, agency manager and marketing director). He was promoted to Assistant Vice President of Multicultural Market Development at MassMutual in 2009.
Mr. Mendoza is a graduate of the University of Texas, and holds an MBA and doctorate degree in business administration. His research on Hispanic entrepreneurship is published in various academic and business journals and was featured at the 2008 conference of the U.S. Small Business Association for Entrepreneurship.
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.
MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.