NEW YORK, July 22, 2014 /PRNewswire/ -- On Belgian National Day, July 21, Stella Artois, the world's best-selling Belgian beer, took over Stone Street in lower Manhattan with an exclusive dinner featuring Chrissy Teigen, Aliya LeeKong and Cara Nicoletti. The evening event was held to introduce "The Butcher, the Baker, the Belgian Beer Maker," an online documentary series, produced for Stella Artois by Vice Media, that celebrates the central creative role that women are playing in modern cuisine.
On a cobblestoned side street in the Financial District, Stella Artois set a long, gorgeous communal table, stretching the length of Stone Street, featuring dishes inspired by Teigen, LeeKong and Nicoletti. Images from the launch event can be found here.
"Chrissy Teigen, Aliya LeeKong and Cara Nicoletti each have a driving passion for food," said John Steed, director, Stella Artois. "This documentary series shows how that passion shapes their lives. Stella Artois embodies more than six centuries of Belgian passion for beer, so we appreciate dedication to one's craft."
The first entrant in the documentary series debuted July 21 featuring Cara Nicoletti. The next episodes – starring Teigen, a supermodel and TV personality, and Aliya LeeKong, author of Exotic Table and acclaimed chef – will be coming soon.
"The Butcher, the Baker, the Belgian Beer Maker" will follow each protagonist on a culinary journey.
- Teigen takes viewers to Belgium to explore the original Stella Artois brewery in Den Hoorn. She engages with Stella Artois's brewmaster to experience the centuries-old brewing process. Throughout the documentary, Teigen showcases the wit and curiosity that have fueled her global popularity.
- Aliya LeeKong has traveled broadly to study under exceptional chefs in Brazil, India, Thailand and Peru, honing a cultural understanding of international cooking. In her vibrant episode, she shows viewers how exotic ingredients, striking colors and composition come together in an extraordinary meal.
- Cara Nicoletti grew up outside of Boston where she spent plenty of time at her grandfather Seymour's butcher shop. Despite him not wanting her to follow in his footsteps, Cara left her job as a baker in 2010, determined to learn the craft. She currently works at The Meat Hook butcher shop in Brooklyn, where she butchers whole animals and teaches sausage-making classes.
Stella Artois will support "The Butcher, the Baker, the Belgian Beer Maker" and continue to celebrate creative culinary artisans with a host of activities throughout the remainder of the summer.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
SOURCE Stella Artois