Christopher Penn of SHIFT Communications and Denise W. Barreto of Relationships Matter Now Take Center Stage as Keynote Speakers at SoFabCon 2014

Top Consumer Brands and Bloggers Gather to Tackle the Future of Shopper Social Media

Apr 16, 2014, 10:20 ET from Collective Bias

BENTONVILLE, Ark., April 16, 2014 /PRNewswire/ -- Today Collective Bias, the shopper social media company, unveiled its first round of keynote and featured speakers for SoFabCon 2014.  The second-annual gathering of brand innovators and bloggers will bring thought leaders and industry experts together to discuss the future of shopper social media and marketing. The event, which will take place May 8-10, 2014 at The Embassy Suites Hotel and Convention Center in Rogers, Arkansas, will showcase a celebrated line-up of keynote speakers and breakout sessions designed to help bloggers and brands become better brand ambassadors and grow their business. Attendees can register for SoFabCon 2014 by visiting

Additional details on keynote speakers and their topics include:

Christopher Penn (@Cspenn), Vice President of Marketing Technologies, SHIFT Communications, will deliver a keynote address titled, "From Audience to Evangelist: How to Find, Build and Convert New Business." Attendees will learn industry best practices for measuring their social media and digital marketing strategies and how those insights can be used to move new audiences successfully down the marketing funnel towards conversion. From brand managers to bloggers, attendees will walk away armed with a new understanding of their website's data and how to leverage this information to grow readership and business.

Denise W. Barreto (@DeniseWBarreto), Managing Partner, Relationships Matter Now, LLC., will deliver an interactive workshop keynote centered on her book, "From Here to There: 5 Steps To Doing Your Life's Work Every Day." The session will help attendees hone their storytelling skills and uncover and reinforce talents that can help move your life and business forward.

Breakout speakers include:

Samantha Meiler (@Samanthameiler), Vice President of Content & Programming at Nickelodeon's and Sherice Guillory Torres, BadAssMama-in-Chief of BadAssMama Enterprises, Inc., will co-present at Brand Day an original session titled "Finding Your Audience – Tricks and Tips from NickMom and The BadAssMama." Whether you're a casual blogger just starting out or an experienced professional looking to expand your reach, you'll want to catch this session. The duo will break down practical audience acquisition tactics that you can employ to find your niche.

SoFabCon 2014 will feature sessions for brands and bloggers focused on social media and shopper marketing strategies and trends.  Other featured speakers in this year's lineup include:

  • Jimmie Lanley (@JimmieLanley), Social Media Consultant
  • Nathan Engels (@Nateblogs), SEO Analyst, LEAP
  • Chrissy Watson (@TheOutlawMom), Co-founder, The Morning Assembly
  • Casey Petersen (@Thatgeekcasey), Director of Audience Development, Collective Bias
  • Dan Morris (@DanRMorris), Founder of & Blogging Concentrated
  • Carlos Gil (@CarlosGil83), Sr. Manager, Digital Marketing at Save-A-Lot Food Stores
  • Anníbal Sodero, Ph.D., (@annibalsodero) Assistant Professor of Supply Chain Management, University of Arkansas

Collective Bias will announce additional speakers throughout the coming weeks. Keep up with SoFabCon updates in real-time on Twitter (#sofabcon14) and register today.

Sponsors include NickMom, Walmart Family Mobile, Conair, Coty, Kraft, Tyson Foods and Touchcast.

About Collective Bias
Collective Bias is the first shopper social media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes in 2013 and 2014.

Media Contacts:
Mailena Urso
Collective Bias

Logo -



SOURCE Collective Bias