"We are thrilled to have Christopher on board, he is one of the most qualified global hotel executives and will work closely with Josh Wyatt, who recently joined as President, in guiding our vision and unique opportunity in the hospitality sector," said Harvey Spevak, CEO of Equinox and Executive Chairman of its hospitality business. "Christopher has a great appreciation for what makes a unique guest experience, a strong design sensibility and an understanding of the types of experiences customers will expect of luxury hotel brands in the future."
Equinox hotel properties will offer an entirely new hotel experience to meets the needs of the high performance traveler. Equinox's hotel properties will maintain its signature luxury aesthetic, unapologetic brand voice and commitment to science-grounded holistic health.
"The Equinox philosophy of achieving a balanced life resonated with me both personally and professionally," said Christopher Norton. "Designing premiere guest experiences with holistic health in mind is already an inherent part of my DNA and I see tremendous opportunity for the Equinox brand to redesign the luxury consumer experience in hospitality."
Equinox operates 82 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox's hotel properties will cater exclusively to the high performance traveler and will fuse luxury and wellness to serve as the ultimate hotel destination with a 360-degree lifestyle experience. Offering the bespoke experiences and unparalleled services consumers have come to expect from Equinox over its 25-year history, Equinox's hospitality brand will grow to 50 worldwide locations. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.
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