Chromogenex US and LiLa Enterprise Announce Strategic Alliance

HOWELL, Mich., March 11, 2015 /PRNewswire/ -- Chromogenex US, Inc., of Howell, Michigan, the sister company of Chromogenex Technologies, Ltd., and LiLa Enterprise, LLC (LiLa) of Suwanee, Georgia, announced today a strategic alliance wherein Chromogenex US appoints LiLa the exclusive distributor for the i- lipo® and i-lipo® Ultra body sculpting systems that employ low level laser technology for smoothing cellulite, fat reduction and body shaping treatments. 

The distribution agreement gives LiLa the rights to distribute both i-lipo® and i-lipo® Ultra products through its sub-distributor network, combining award-winning product technology with unparalleled customer sales and support.  LiLa plans to sell the products through their dedicated sales force of seventy plus members located throughout the continental United States, Dominican Republic, Puerto Rico and Caribbean Islands.

As stated by Peter McGuiness, President of Chromogenex US, Inc., "We believe the partnership with LiLa Enterprises, paves the way for deeper market penetration of the i-lipo® and i-lipo® Ultra brands, and prescribes increased focus on new innovative products such as the i-lipo® Xcell, Regenlite, and the new i-lipo® Touch, planned for release in late Q3 2015."

The U.S. market for body contouring devices, including cellulite reduction, skin tightening, and fat reduction devices, is expected to experience strong growth, reaching nearly $700 million by 2022[1].

Mark Patterson, President of LiLa Enterprises, LLC states, "This important strategic alliance with Chromogenex US will change the way business decisions are made – from identifying emerging market opportunities to advantageously engaging clients, by tactically accelerating Chromogenex US distribution and support capabilities in the markets it serves."

About Chromogenex Technologies
Chromogenex Technologies Ltd, the sister company of Chromogenex US, Inc., is the UK's leading developer and manufacturer of advanced bio-stimulation laser technology systems for use in medical and cosmetic procedures. Since its beginnings in 1986, Chromogenex Technologies Ltd. has applied groundbreaking innovations in the laser industry to respond to the dermatological and cosmetic challenges facing medical professionals.

About LiLa Enterprise, LLC
Formed in 2012, LiLa Enterprise, LLC's management and independent medical sales team hold extensive backgrounds in strategic sales, marketing, and business consultation and development, providing operational and business development solutions to practitioners in the medical, cosmetic market.

[1] US Markets for Body Contouring Devices 2014, Millennium Research Group

SOURCE Chromogenex Technologies