DALLAS, March 24, 2016 /PRNewswire/ -- Today, Chuck E. Cheese's announced it is putting the fun in FUNdraising in a big way by hosting the first Little-Big Night Out. This nationwide philanthropic festivity, to be held annually, will help support Big Brothers Big Sisters of America (BBBS) by donating 15 percent of sales to the mentorship-focused organization for every guest who mentions BBBS at his or her local Chuck E. Cheese's restaurant. The event will occur from 3:00 – 9:00 p.m. on Thursday, March 31.
Little-Big Night Out will kick off Chuck E. Cheese's month-long, national donation drive, allowing guests to donate $1, $5 or any amount of their choice to the nonprofit organization. In celebration of their donation, guests who contribute can pin their name up on their store's wall for everyone to see throughout April. Funds raised between March 31 – April 30 will help BBBS match adult volunteers ("Bigs") with children facing adversity ("Littles"), so they may develop strong, enduring and professionally supported relationships to change lives for the better.
"We admire Big Brothers Big Sisters of America's commitment to making a positive impact in so many children's lives and are delighted to provide a fun and nurturing environment where Bigs and Littles can create lifelong memories," said Michael Hartman, CMO of CEC Entertainment, Inc. "Our team at Chuck E. Cheese's aims to foster an atmosphere that encourages our local communities to take an active role in making a lasting difference in the life of a youth, whether through a monetary donation or volunteering."
In addition to the sales donation from Little-Big Night Out, Chuck E. Cheese's is partnering with local celebrities, professional athletes and community leaders in select cities to serve guests in celebration of the occasion.
"Partnering with Chuck E. Cheese's has been a natural fit," said Pam Iorio, President and CEO of Big Brothers Big Sisters of America. "Chuck E. Cheese's fun atmosphere provides a safe place for Bigs to bring their Littles and we are appreciative of their ongoing support."
About CEC Entertainment, Inc.
For nearly 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food, and play. Each Chuck E. Cheese's features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese's has donated more than $13 million to schools through its fundraising programs. The Company and its franchisees operate a system of 592 Chuck E. Cheese's and 140 Peter Piper Pizza stores, with locations in 47 states and 11 foreign countries and territories. For more information, visit chuckecheese.com and peterpiperpizza.com or connect with us on social media:
Facebook: Chuck E. Cheese's + Peter Piper Pizza
Twitter: Chuck E. Cheese's + Peter Piper Pizza
YouTube: Chuck E. Cheese's + Peter Piper Pizza
Instagram: Chuck E. Cheese's + Peter Piper Pizza
Pinterest: Chuck E. Cheese's
Foursquare: Chuck E. Cheese's
About Big Brothers Big Sisters of America
Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve such measurable outcomes as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. This mission has been the cornerstone of the organization's 111-year history. With over 300 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children ("Littles"), their families and 170,000 volunteer mentors ("Bigs"). Learn more at www.BigBrothersBigSisters.org.
Alexis Linn, PR Manager
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SOURCE CEC Entertainment, Inc.