Church's Chicken® Continues Storytelling Focus

Latest Documentary Features History of Compton, CA and the Brand's Role in the City's History

Feb 23, 2016, 09:00 ET from Church's Chicken

COMPTON, Calif., Feb. 23, 2016 /PRNewswire/ -- The city of Compton has been the subject of rap songs and Hollywood movies but few brands have invested in letting the people of Compton tell their own story. That is until now.  Church's Chicken®, a staple in this inner city neighborhood for twenty years, continued its quest to tell the story of the people in the communities it serves by focusing its second docu-series on the people, struggles and history of this music-rich community. "Church's Loves Compton", found on YouTube, interviews community leaders, students and historians to dig into what music means for the town and how recent attention from music and film has bred a new sense of pride among residents.

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"What rap and Compton really did for the world was change the perception of young men of color," says Janna Zurita, Mayor Pro Tem for the City of Compton and one of the individuals featured in the first five-minute documentary. "Compton is about great people, great neighbors."

The video does not shy away from some of the issues the community has faced over the years.  From uprising and "gang-banging", as one interviewee referenced, Compton is a city of extreme highs and lows, but the video also captures the pride the people of Compton have for their neighborhood.

"Everyone has a story to tell—from the cook in one of our restaurants to the skateboarder who passes by the front door every afternoon," said Mark Snyder, Global Chief Marketing Officer for Church's Chicken and the visionary who commissioned the real live movie.  "Brands like ours play a real role in communities.  We provide far more than chicken.  We offer stability.  We offer a place to take your family for a meal out or that special gathering place to meet your friends, as well as providing jobs to the people who call Compton home. We are honored to have been a part of the fabric of this community for 20 years, and we hope to continue to play a part in honoring and developing the sense of place that is Compton for years to come."

As a special thank you to the community for allowing Church's® to film the documentary, the brand is offering limited edition retro hats and t-shirts to guests who purchase a special "Compton Family" meal.

"We're as big of fans of the people in this great city as they are of our fried chicken. Church's Chicken and Compton are truly part of each other's history," says Snyder. "This community is incredibly passionate and supportive of its artists and the brands they love, and we're just thankful to be a part of it."

About Church's Chicken
Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken is one of the largest quick service restaurant chicken chains in the world. Church's specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church's (along with its sister brand Texas Chicken® outside the Americas) has more than 1,650 locations in 25 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church's® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.   As the brand that brought you the documentary series chronicling the story of extreme competitive drumming, Church's Chicken® is no stranger to the music scene itself.  It's first nine webisode docu-series, called Fast Company generated nearly five million views.

Contact:
Alex Autry
866.252.1750, x129
Alex@inklinkmarketing.com

 

SOURCE Church's Chicken



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