Cidrines Proudly Announces Breakthrough US Expansion with Bread Placement in Over 500 Stores

Known for its bread and pastries, the brand is taking the US by storm delighting palates

Feb 10, 2016, 08:30 ET from Los Cidrines

MIAMI, Feb. 10, 2016 /PRNewswire/ -- It is with much excitement that Cidrines, the artisan wholesale bakery, announces that its popular Latino breads and pastries loved by consumers in Puerto Rico for decades have reached the milestone of 500 stores in the mainland United States!  Cidrines breads are currently available in grocery and retail stores, including Walmart, Winn-Dixie, and neighborhood supermarkets in Florida in the first phase of its national expansion.  13 South Florida Sam's Clubs now carry fresh baked Cidrines pastries in colorful blue and yellow boxes. Cidrines has long been a familiar favorite of Puerto Ricans everywhere and is now expanding the widespread appeal of its "Pan Sobao" (Sweet Bread) and the family recipe for the Puerto Rican  ("Criollo") Bread to mainstream and Hispanic consumers alike.

Photo - http://photos.prnewswire.com/prnh/20160209/331111
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Cidrines is already reporting significant brand and purchase interest since arrival to supermarket bakeries. The biggest positive surprise of the national launch thus far has been the "huge mainstream consumer interest in the bread and pastry products, far beyond the traditional core of our Puerto Rican consumers," according to CEO Jaime Fortuño.  Cidrines' marketing push invites consumers in Florida to try their great-tasting artisan bread and mouth-watering pastry products as a perfect pair with coffee in the morning, as the core of a delicious lunch sandwich and as a staple at the dinner table.

Since 1978, Cidrines has established a proud legacy of delivering the freshest bread and pastries to consumers in Puerto Rico.  Cidrines' family recipe of using only the finest quality ingredients, committing to perfection in the baking process and packaging with attractive presentation have long been the pillars of the brand's success. The company is rooted in an impressive history, an "American dream" that commenced with Puerto-Rican roots and a close-knit, family-operated business. The team behind the brand wants consumers to embrace the great sense of pride that has gone into this palate-pleasing favorite as it makes its US expansion.

Retail distribution locations have exploded with consumer interest across Florida since Cidrines' arrival. The company plans to continue national expansion to new cities in the US, particularly cross-cultural markets such as New York, Houston, Philadelphia and Chicago. "We are already seeing a burgeoning demand for our Pan Sobao and pastries in additional markets in and outside of Florida through our social media campaign, where we are seeing extraordinary consumer engagement," commented Christine Sepulveda, Cidrines' Vice President Sales, US Market.

Consumers will find Cidrines bread products inside of their innovative branded "bakery in a box" at many Walmart and Winn Dixie stores, and also in the bakery sections of their stores.

For those who have not yet tasted the products, Cidrines offers the signature product, Pan Sobao, a softly sweet bread product at all Walmart, Winn Dixie, and independent grocers across Florida. Pastry products including guava, guava and cheese, and cheese turnovers ("quesitos") are available at the 13 Sam's Club stores in southern Florida

The company's brand focus at this time is to introduce its products to the consumer, with an emphasis that Cidrines products are all about high-quality and freshness. Pan Sobao is a no-preservative bread product, baked daily at each retail location, keeping true to what one expects to taste. Whether the consumer is Hispanic or not, there is a cultural relevance as it relates to bread, a favorite amongst most consumers. Bread, when fresh, is soft to the touch, and pastries firm, with golden flakes. Consumers know this, and that is why Cidrines products are so popular with its offering of freshly baked on-site products.

Community involvement as a brand is as important today as when Cidrines started the company in 1978. As such, as part of kick-starting its US presence, Cidrines is sponsoring and supporting the Miami Marlins Foundation's Taste of Miami event later this month, and will award a culinary scholarship to a winning amateur chef using Cidrines products in creative recipes at the regionally acclaimed foodie event that kicks off Miami Food and Wine week.

In further commenting on the US expansion of Cidrines, Fortuño went on to say, "We are very excited about the early feedback we are already receiving from our retailers and customers about our delicious products. We invite our customers to enjoy our tasty breads and pastries, our Latino heritage and culture of breaking bread with family and the new niche in ethnic breads. This is the new trend in ethnic breads for all to enjoy."

Follow Cidrines on social: Twitter: http://www.twitter.com/CidrinesUS | Pinterest: http://www.pinterest.com/CidrinesUS | Instagram: http://www.instagram.com/CidrinesUS Visit them on the web: http://www.Cidrines.US/

Media contact:

LIZA SANTANA
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SOURCE Los Cidrines



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