The Fallbrook Healthcare District is a government entity under the Local Health Care District Law. The District serves 57,000 residents in Fallbrook, Bonsall, Rainbow and De Luz in northern San Diego County.
In 1950, local residents voted to establish, build and operate Fallbrook Hospital. In 1971, the hospital grew to a 47-bed facility and later in 1998, was leased to Community Health Services to manage and operate Fallbrook Hospital.
When Community Health Services terminated its lease agreement in 2015, Fallbrook Healthcare District assumed management of the campus and ultimately closed Fallbrook Hospital. Moving forward, the District envisions a community health campus offering a broader level of service.
"CIM could not be more delighted and proud of our account growth," said Marisa Vallbona, CIM president and founder. "From our founding in 1990, healthcare comprised CIM's core client base before we diversified to consumer, luxury and real estate. Fallbrook Healthcare District is a perfect fit."
Houston CIM Inc. PR Partner Erica Holloway, who brings more than 10 years of government relations experience, will manage the Fallbrook Healthcare District account providing a full-range of community relations services. Early on in her career, she covered the Fallbrook beat for the North County Times, which has since been acquired by the San Diego Union-Tribune.
"I'm thrilled to work with the Fallbrook Healthcare District and new Executive Director Bobbi Palmer in sharing the District's community health vision for 'The Friendly Village,'" Holloway said.
About CIM Inc. PR
CIM Inc. PR is a full-service, award-winning public relations and marketing agency boasting creative solutions with global reach. In its 26 years of service, the CIM Inc. PR communications pros have worked with world-renowned brands in the luxury travel, real estate, consumer, finance and healthcare markets. CIM Inc. PR operates in San Diego, Los Angeles and Houston led by partners Marisa Vallbona, Lisa Vega and Erica Holloway and backed up by strategic partnerships nationwide and in Canada through PRConsultants Group. Connect: Facebook | Instagram | Twitter
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SOURCE CIM Incorporated