BOULDER, Colo., Feb. 9, 2017 /PRNewswire/ -- Sterling-Rice Group (SRG), a Boulder-based brand consultancy and creative agency, today announced the appointment of Cindy Judge as president. In this role, Judge will oversee all areas of the firm's operations, including client service, business development, talent acquisition, and more, across SRG's diverse service practices.
"For 12 years, Cindy has been a talented and tireless client engagement leader, member of SRG's senior leadership team, and longtime member of our Board of Directors," said Rick Sterling, co-founder and chairman of SRG. "She has exceptional skill in leading teams to solve challenging client problems and has been a key contributor to the development of many of our core intellectual properties. We are grateful for everything Cindy has done to grow our business and are confident in her ability to lead SRG's next phase of growth."
Judge previously served as Chief Client Service Officer for the 33-year-old firm. She has deep experience in the areas of strategy, innovation, brand development, portfolio innovation, insights, design, and communications across industry sectors, including CPG, personal and home care, automotive, and financial services.
Judge replaces Walt Freese, former president and CEO, who left the company to pursue other leadership opportunities.
"For more than three decades, SRG's diverse and integrated business model of innovation, strategy and communications has enabled us to deliver consistently above-average returns to many of the world's premier brands," said Judge. "As we continue our trajectory of global growth, I am honored to step into this leadership position and help drive SRG's next generation of success."
Judge began her career in marketing at J. Walter Thompson in Chicago, leading account efforts across multiple product categories and clients, including Uncle Ben's, Kraft Foods, and Oscar Mayer. Judge then worked for Kraft in brand management, managing strategy, innovation, and business development in the company's Grocery Products and Cheese divisions. She is a graduate of Northwestern University.
Outside the office, Judge is a passionate cultural explorer and traveler. She and her family lived in Italy for 12 years, and she can often be found working closely with clients in locations across the globe.
Headquartered in Boulder, Colo., SRG is a nationally recognized brand-building firm that focuses on creating and activating brands. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world, have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy, brand positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, it is responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past six years, and was also recognized by Ad Age as a 2016 Best Place to Work.
Visit www.srg.com for more information.
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SOURCE Sterling-Rice Group