CIROC Ultra Premium Announced as the Official Vodka of the 2013 Tribeca Film Festival Sean "Diddy" Combs and top shelf spirit brand toast one of the industry's most prestigious film events of the year

LOS ANGELES, April 19, 2013 /PRNewswire/ -- CIROC ® Ultra Premium Vodka is the official vodka of the 2013 Tribeca Film Festival and will be featured at all events, including the much-anticipated movie release celebration for "Trust Me" directed by and starring Clark Gregg and featuring Sam Rockwell, William H. Macy, Felicity Huffman, Allison Janney and Amanda Peet.

Throughout the next 10 days, filmmakers and industry leaders will be treated to specialty CIROC cocktails at the festival's most coveted events including the Opening Night Party, ESPN Sports Film Festival, the Women's Filmmaker Brunch and the closing night celebration.  In addition to its annual programming slate, CIROC will also toast the stars of "Trust Me" following its world movie premiere.

"CIROC Vodka and I are very excited to support the Tribeca Film Festival in its mission to celebrate film by connecting fans and filmmakers through their shared passion for storytelling," said Sean "Diddy" Combs. "Celebration is at the heart of our brand and we appreciate the opportunity to showcase this passion through partnerships like TFF."

The vodka brand continues to be a strong advocate of the arts. In addition to its most recent partnership with the Sundance Film Festival, during the 2012 holiday season CIROC Vodka partnered with Esquire to challenge aspiring filmmakers with the CIROC 'Ultra-Premium Cut' contest. The filmmakers were tasked to create a CIROC social responsibility advertisement focusing on safe celebration. The winner's commercial aired on national television on New Year's Eve and can be viewed at:  http://bit.ly/CirocFY13NYEConsumerCommercial

ABOUT CIROC VODKA

CIROC Ultra Premium Vodka is made using Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose.  CIROC launched nationwide in September 2003.  In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors – CIROC RED BERRY and CIROC COCONUT - in February 2010 and CIROC PEACH in November 2011. The brand was named 2011 Spirits Brand of the Year by Market Watch and one of the 2013 Beverage Industry News Editor's Picks of Excellence.  © 2013 Imported from France by Diageo, Norwalk, CT. Celebrate Life Responsibly.

For more information please contact:
Tammy Thompson – DIAGEO North America: tammy.thompson@diageo.com or 203-229-4876

SOURCE CIROC Ultra Premium Vodka



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http://bit.ly/CirocFY13NYEConsumerCommercial

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