Cisco and Innovid Partner to Create Additional TV Advertising Revenue Opportunities for Service Providers at IBC 2013
Utilizing Innovid's interactive advertising technology, Cisco to demonstrate contextual second screen and personalized ads
AMSTERDAM, Sept. 13, 2013 /PRNewswire/ -- IBC 2013 – Stand 1.A71 -- At IBC this week, Cisco and Innovid, the technology platform delivering immersive video advertising, will showcase advanced second screen and personalized advertising solutions to enable additional monetization opportunities for the service provider industry.
- Scenario 1: Contextual Second Screen Advertisements
This proof-of-concept demo will show how consumers can interact with a relevant advertisement from a tablet without interrupting their television viewing experience. Viewers will see how contextual metadata is transferred and analyzed in order to provide consumers with interactive ads. Enabling this capability will allow service providers to offer advertisers better viewer targeting, and it lets them offer consumers a more personalized, enjoyable TV experience.
- Scenario 2: Personalized Advertisements
This proof-of-concept demo will show how service providers can target, or deliver to consumers based on location. After choosing a video to watch on their tablet, viewers will be presented with an advertisement for a local business, such as a popular restaurant or movie theatre.
"Advertising revenue is a major topic of discussion with our customers as the second screen phenomenon continues to take hold," said Nigel Smith, VP, market strategy, Service Provider Video Software, Cisco. "We are excited to showcase this technology for enabling true second screen monetization and competitiveness in the television ecosystem of the future."
"As the television business rapidly evolves, there are plenty of opportunities for service providers to capitalize on its future," said Tal Chalozin, co-founder and CTO of Innovid. "We are honored to be working with Cisco to lead the charge on this development to ultimately make these opportunities a reality."
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
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