Citi Open(SM) Tennis Tournament Hires Reingold LINK As Official Public Relations Partner
New Partnership Focuses on Attracting Broader Community to D.C. Tournament
WASHINGTON, July 29, 2013 /PRNewswire/ -- Reingold LINK, a D.C.-based strategic communications and community engagement firm, has been selected as the official public relations partner for the 2013 Citi OpenSM, one of the top 20 tennis events in the world. The tournament, featuring internationally-ranked male and female players, is July 27-August 4 at the William H.G. Fitzgerald Tennis Center in Rock Creek Park.
Reingold LINK will provide event management, government relations, media relations, and partnership development support for the Citi OpenSM. Reingold LINK was chosen for its top-notch communications experience and deep-rooted community engagement expertise.
"The main reason we brought Reingold LINK aboard is because the company has a unique, community-based approach to event management," said Jeff Newman, Citi OpenSM tournament director. "We're creating the hottest ticket in town, while also staying true to the tournament's long-standing tradition of giving back to the community."
The community-based aspect of this tournament fits perfectly with Reingold LINK's growing local and national portfolio of hyper-local projects. The tournament is owned by the Washington Tennis & Education Foundation (WTEF), an organization that provides underserved children in the D.C. area with a safe environment to learn critical life skills through academic and athletic enrichment. The tournament has strong roots in the community: tennis great Arthur Ashe agreed to play in the inaugural tournament 45 years ago only if it were held in a public, desegregated park in D.C.
"We're thrilled to work with the Citi Open, a global event with a significant positive impact on our local community," said Michael Akin, Reingold LINK president. "We are lucky to have this in D.C.'s home court. Come out and support this event!"
For more information, go to www.citiopentennis.com.
About Reingold LINK
Reingold LINK is a full-service strategic communications and stakeholder engagement firm located in the Greater Washington Urban League headquarters building in the heart of Washington, D.C. By understanding and respecting the communities in which we operate, we create and apply the right tools and strategies to translate challenges into opportunities for local success. We provide high-level expertise and personalized assistance in public relations, communications, community relations, branding, online engagement, digital strategy, and graphic design for corporate, government, nonprofit, and association clients. For more information, visit www.reingoldlink.com.
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