DOVER, Del., April 12, 2017 /PRNewswire/ -- Citizens for a Pro-Business Delaware is escalating its campaign to save TransPerfect jobs with a full-scale advocacy effort to support newly introduced legislation. The organization announced the launch of an aggressive advertising campaign throughout Delaware highlighting the significance of the incorporation industry on the Delaware economy as well as the effect of additional unemployment.
CPBD's campaign has steadily gained support among Delaware residents as well as state legislators. Last week, seven cosponsors signed on to SB53 which would mandate a three-year waiting period when Delaware courts force the sale of a private company. The organization is asking legislators to pass SB53 and protect Delaware's reputation as a business-friendly state and the immediate impact on the livelihoods of more than 4,000 workers.
"The more Delaware residents we reach, the more we hear about the need to protect our incorporation industry," said Chris Coffey, Campaign Manager for CPBD. "Residents are concerned about what message this unprecedented court-ordered sale sends to other companies looking to incorporate here and are worried about the state's economy and funding for local public servants. CPBD will continue our campaign until we reach each and every resident in Delaware."
Click here to view the ad.
The television ad campaign will also run in Nevada and Rhode Island, two states looking to unseat Delaware as the country's number one destination for the incorporation industry. The Delaware campaign will be accompanied by multiple grassroots tactics to engage and activate residents to communicate with their state representatives in support of the legislation. The campaign will include direct mail, print, digital and radio advertisements driving Delaware voters to communicate with legislators, supported by an aggressive direct lobbying effort.
Citizens for a Pro-Business Delaware is a group made up of more than 2,200 members including employees of the global translation services company TransPerfect, as well as concerned Delaware residents, business executives and others. They formed in April of 2016 to focus on raising awareness with Delaware residents, elected officials, and other stakeholders about the issue.
For more information on Citizens for a Pro-Business Delaware visit DelawareForBusiness.org.
Contact: Mary Urban, MU@kofapublicaffairs.com
Julijana Englander, JEnglander@TuskStrategies.com
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SOURCE Citizens for a Pro-Business Delaware