Citrus Lane Expands Its Community With a New Circle of Moms Partnership

Sep 21, 2011, 12:00 ET from Citrus Lane

MENLO PARK, Calif., Sept. 21, 2011 /PRNewswire/ -- Citrus Lane, a company that creates and sends monthly care packages to new and expecting parents, is proud to announce its partnership with Circle of Moms.  Citrus Lane will be bringing mom-to-mom insights and advice from Circle of Moms' extensive community to Citrus Lane's monthly parent care packages.

(Photo:  http://photos.prnewswire.com/prnh/20110921/LA70836)

"As a new mom, I was overwhelmed with all of the conflicting information about my product needs," says Mauria Finley, CEO of Citrus Lane. "I started Citrus Lane to help moms like me find the right items for their babies at the right time. We are looking forward to reaching new moms through Circle of Moms."

Every month Citrus Lane subscribers receive a box filled with products and tips tailored to their baby's age and stage of development. Now they will also receive the best mom-sourced wisdom from Circle of Moms. Tailored to the theme of each box, tip sheets and advice from the Circle of Moms community will be included in Citrus Lane boxes. For example, the Month Four teething box will include Circle of Moms tips about the best home remedies for teething pain.

"We like Citrus Lane because they share our focus on moms' real, pragmatic needs," says Ephraim Luft, CEO and co-founder of Circle of Moms. "Their monthly, age-targeted boxes already feature the best products for moms, and we're adding time-tested mom advice to the mix. Delivering valuable solutions to moms is what Circle of Moms is all about."

Starting today, the two companies are kicking off their partnership with a week of giveaways on the Circle of Moms site and Facebook page. Moms will have chances to win Citrus Lane boxes and subscriptions throughout the week. Visit www.facebook.com/circleofmoms to enter.

About Citrus Lane

Citrus Lane creates and sends monthly care packages to new and expecting parents. Each box offers fresh finds and parent tips delivered to their door. Citrus Lane's boxes feature top quality products, recommended by real moms and dads - with tips, tricks and products tailored to their child's age and stage, with a surprise for mom and dad thrown in. For $25 per month, Citrus Lane helps new parents to find the most useful products for baby and make great gifts. For more information, visit www.citruslane.com.

About Circle of Moms

Circle of Moms is the social network and community solution for moms.  Circle of Moms helps moms connect -- to one another and to their families -- and tap a rich, authentic source of support: other moms. Over 6 million moms have joined to archive and share special moments and milestones, and to get the kind of advice and understanding that only other moms can provide. Circle of Moms hosts over 11,000 unique communities, and nine million Child Pages where moms chronicle and share their children's growth. The RoundUp serves up the best advice and topics from our community dialogues, in a concise, easy-to-read format.

SOURCE Citrus Lane



RELATED LINKS

http://www.citruslane.com