DENVER, May 24, 2016 /PRNewswire/ -- The City and Regional Magazine Association (CRMA), meeting in Denver to mark its 40th anniversary, released a national readership study showing the continued strength of the local, lifestyle magazine industry.
Data compiled from independent audits of the Association's 71 city and regional magazines, including large market titles like Chicago, Los Angeles, Boston and Philadelphia Magazines, shows a national footprint of 3.6 million affluent readers with impressive buying power.
- 68.4 percent of readers frequently purchase products or services from ads seen in a magazine
- 76 percent of readers revere each issue of their local magazine as a resource guide they keep and use until the new edition arrives
- 83 percent of readers are between 25 and 64, the prime earning and spending years
- The median household reader income is $162,000
- 79 percent of readers have earned a college degree or higher
For an infographic with the released information, click here.
"The readership study is good news for the magazine industry, its advertisers and the communities served by CRMA member magazines," said Gary Whitaker, CRMA President and Publisher of 417 Magazine, a small market publication serving 130,000 readers in southwest Missouri. "The research confirms the vibrancy of city and regional magazines with their ability to engage active and affluent readers and motivate them to action. With more than 4.3 readers per copy, city and regional magazines deny the myth that all print publications are in a state of steady decline."
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About the City and Regional Magazine Association
Founded in 1978, The City and Regional Magazine Association's (CRMA) purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. CRMA seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political) and furthers the interests of the membership. For more information about CRMA, please visit www.citymag.org or call 310.379.8261.
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SOURCE City and Regional Magazine Association