City Sports Preps for Takeoff at National Red Bull Flugtag Boston-based sporting goods retailer to take iconic t-shirt, #BostonStrong fundraiser to the skies
BOSTON, Sept. 17, 2013 /PRNewswire/ -- It's a bird! It's a plane! It's…a flying City Sports t-shirt? City Sports today announced its participation in the National Red Bull Flugtag in Washington, D.C. this weekend, representing Boston as the city's sole competitor at the unique event.
The D.C. event takes place on Saturday, September 21 at National Harbor's Southpointe shoreline as part of a one-day, five-city competition where teams from around the country build original, human-operated "flying machines" and pilot them off a 30-foot ramp into water. The inventive spectacle draws tens of thousands of spectators each year, and is covered nationally by media including ESPN, The Huffington Post, Maxim and more.
The City Sports team craft - "The Flying Tee" - reflects the brand's most iconic symbol (the City Sports t-shirt) while also paying tribute to its home city, with a #BostonStrong hashtag on the wing. To commemorate both the flight and those affected by the Boston Marathon bombings this past April, the brand is selling special-edition Flugtag t-shirts produced by Chillybear with 100 percent of the profits to benefit The One Fund.
"We are so thrilled to take part in the National Red Bull Flugtag and dedicate our inaugural flight to The One Fund," said Karin Piscitelli, director of marketing at City Sports. "As Boston's sole participant, we're both honored and humbled to represent our hometown and pay tribute to its resilient spirit on such a fun, national stage."
Now in its 21st year, the National Red Bull Flugtag (or "flying day") will stream its DC event live on the official Red Bull Flugtag USA website on the day of the event. A panel of celebrity judges will take three criteria into account in deciding who makes the podium: distance flown, creativity of the craft and the team's showmanship on stage. Spectators will also have the opportunity to chime in for their favorite team via SMS voting to select the People's Choice.
To follow the team as they make final adjustments to the craft and get ready for Saturday's big event, follow City Sports on Facebook and Twitter. To purchase a special-edition City Sports Flugtag t-shirt to benefit The One Fund, visit citysports.com or D.C. store locations at Georgetown, Gallery Place or 19th Street.
About City Sports: Celebrating 30 years of award-winning excellence in specialty athletic retail, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. Founded in Boston in 1983, the company operates 23 metropolitan stores across the East Coast, with locations in Maryland, Massachusetts, New York, Pennsylvania, Rhode Island, Vermont and Washington, D.C. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. www.citysports.com
SOURCE City Sports