City Sports Raises $10K for Tufts Medical Center Breast Cancer Research Fund Specialty athletic retailer enlists Facebook community to bolster awareness, funds for local hospital

BOSTON, Nov. 23, 2011 /PRNewswire/ -- City Sports today announced that it has raised $10,000 to benefit the Tufts Medical Center Breast Cancer Research Fund, the result of a successful October social media campaign which generated awareness for the cause via the brand's official Facebook page.

"The core of our brand has always been to promote an active lifestyle, which is something we often take for granted when we have our health," said City Sports President and CEO Jeff Connor. "City Sports is committed to supporting the medical research community at Tufts Medical Center, who fight for those battling life-threatening illnesses, and we are humbled by the generosity of our Facebook following that made this charitable effort a success."

The Facebook-hosted campaign, held by City Sports throughout October for National Breast Cancer Awareness Month, ran as a company-sponsored sweepstakes that pledged to donate one dollar to the Tufts Medical Center for Breast Cancer Research Fund for each entry. The winner received head-to-toe apparel from the CS by City Sports line, the brand's private label collection that re-launched earlier this year. 

"We would like to thank City Sports for their generous donation, and for championing this important cause during Breast Cancer Awareness month," said John K. Erban, MD, Clinical Director and Associate Director for Clinical Science at Tufts Medical Center's Cancer Center.  "Every year, over 200,000 women and several thousand men are diagnosed with invasive breast cancer, but fortunately, groundbreaking research over the past decade has significantly improved the chance of long-term survival. Continued support from generous donors like City Sports raises the likelihood that we will ultimately find a cure for most, if not all women diagnosed with breast cancer.  This donation supports breast cancer research at Tufts Medical Center, and will help us in our fight against this most important public health problem."  

For more on City Sports or to support a future charitable campaign, please visit the brand's official Facebook page: www.facebook.com/CitySports.

For more information on the Tufts Medical Center Breast Cancer Research Fund or to make a donation directly, please visit: http://www.tuftsmedicalcenter.org/Research/.

About City Sports:

An award-winning specialty sports retailer headquartered in Boston, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. The company operates 20 metropolitan stores across the East Coast, with locations in Boston, Providence, New York, Philadelphia, Washington, D.C., Baltimore and Atlanta. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and special niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the urban athlete who participates in running, triathlons, training, cycling, swimming and tennis. City Sports was named one of 2010's "50 Best Running Stores in America" by the Independent Running Retailers Association in conjunction with Formula4Media.

www.citysports.com

About Tufts Medical Center:
Tufts Medical Center is an exceptional, not-for-profit, 415-bed academic medical center that is home to both a full-service hospital for adults and Floating Hospital for Children. Located in downtown Boston, the Medical Center is the principal teaching hospital for Tufts University School of Medicine. Floating Hospital for Children is the full-service children's hospital of Tufts Medical Center and the principal pediatric teaching hospital of Tufts University School of Medicine. Tufts Medical Center is affiliated with seven community hospitals and with New England Quality Care Alliance, its community physicians' network. For more information, please visit www.tuftsmedicalcenter.org.

SOURCE City Sports



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