City Sports Steps Up Youth Apparel Offering with CS Kids Expansion
Sporting goods retailer to carry youth brands at 14 locations
BOSTON, Oct. 29, 2013 /PRNewswire/ -- City Sports today announced that it has expanded its current CS Kids offering to include six more stores, following a positive consumer response that has increased the availability of the retailers' youth athletic apparel and footwear selection to over half of its locations.
Launched in 2011, CS Kids features youth athletic apparel styles from Under Armour, Nike, The North Face and Patagonia that are sold at City Sports locations in Boston, DC, New York and Philadelphia. The youth offering began as an exclusive collection at City Sports' suburban retail outfits in the brand's top three markets, and has since experienced double-digit growth across all seven original locations where it was offered.
"With the CS Kids selection, we've seen the value in catering to the athletic family rather than just the adult athlete and recognize the importance of one-stop shopping," said City Sports Marketing Director Karin Piscitelli. "We already carry the great brands that kids – and parents - love to shop, so expanding the youth offering was a natural progression."
City Sports now carries the CS Kids selection at 14 of its stores, including its new Franklin Street store in Boston's Financial District and its flagship Manhattan location at 50 Broadway. In addition to apparel and footwear, CS Kids also offers equipment for youth sports including soccer, tennis, baseball, softball, swimming, lacrosse and field hockey.
For more information on CS Kids or to shop the entire selection online, please visit citysports.com.
About City Sports
Celebrating 30 years of award-winning excellence as a specialty sporting goods retailer, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. Founded in Boston in 1983, the company operates 23 metropolitan stores across the East Coast, with locations in Maryland, Massachusetts, New York, Pennsylvania, Rhode Island, Vermont and Washington, D.C. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. www.citysports.com
SOURCE City Sports
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