Claire's Partners With Dylan's Candy Bar
Whimsical collection includes assorted candy and novelty items for girls
CHICAGO, Nov. 1, 2013 /PRNewswire/ -- Just in time for the highly anticipated holiday season, Claire's Stores, Inc. announces their partnership with famed Dylan's Candy Bar, the world's largest confectionary emporium and lifestyle brand. The playful assortment of candy and novelty items is available at Claire's, Claires.com, Dylan's Candy Bar locations and DylansCandyBar.com. Initially being offered in 260 Claire's stores, the brand will extend the seasonal product offerings to roughly 1,000 locations by early 2014 with an increased product assortment expected in February.
"We are extremely excited to bring the imagination and prestige of Dylan's Candy Bar to Claire's during the spirited holiday season," states Dina Keenan, chief marketing officer. "Offering a curated selection of sweets and treats is our way of bringing something special to the Claire's girl."
The covetable assortment features nearly 30 items, all under $24.00 – from lollipops, chocolate bars and fillable gummy bears to cotton candy buckets, cupcake pillows and sweet candy houses. No matter your sweet tooth craving, Dylan's Candy Bar for Claire's will be on every girl's wish list!
The Claire's brand and environment is synonymous with innovation and discovery that shapes the personal stories and dreams of their friends. Claire's aims to inspire girls and young women around the world to become their best selves by providing products and experiences that empower them to express their own unique individual styles. Similarly, Dylan's Candy Bar appeals to people of all ages and backgrounds, which explains the brand's impressive fan base of over 200 celebrities and influencers. The coming together of the two makes this partnership a natural venture.
About Claire's Stores, Inc.
Claire's Stores, Inc. is one of the world's leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire's® and Icing®. As of August 3, 2013 Claire's Stores, Inc. operated 3,094 stores in North America, Europe, and China. The Company also franchised 414 stores in 25 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America. More information regarding Claire's Stores is available on the Company's corporate website at www.clairestores.com.
About Dylan's Candy Bar
Dylan's Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is a pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.
Dylan's Candy Bar stores are currently located in New York City, Los Angeles, East Hampton, and Miami as well as several wholesale venues around the country. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.
SOURCE Claire's Stores, Inc.
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