CYPRESS, Calif., June 6, 2017 /PRNewswire/ -- Clarion Corporation of America, in conjunction with Barrett-Jackson, announced today that American Red Cross has joined the Clarion Builds program as the official charity organization for the program's Acura NSX project. Clarion's one-of-a-kind, fully restored and tastefully modified Clarion Builds 1991 Acura NSX is expected to generate considerable attention and enthusiasm among car collectors and automotive enthusiasts this fall when it crosses the auction block at Barrett-Jackson's Las Vegas Auction, October 19-21 at Mandalay Bay Resort and Casino. One-hundred percent of the proceeds from the sale of the NSX will be donated to the American Red Cross, allowing the iconic car to fulfill its mission's final objective – raising a substantial donation for a worthy charity!
"Charity cars have been a longstanding tradition at our auctions, and we are thrilled to once again partner with Clarion on this initiative," said Craig Jackson, chairman and CEO of Barrett-Jackson. "There is always tremendous excitement and emotion as our charity cars, like this Acura NSX, cross the block, because they help deserving organizations like the American Red Cross."
In 2015, the Clarion Builds program awarded Barrett-Jackson the "Official Auction Partner" title for the program's maiden build of an iconic 1974 BMW 2002 Resto-Mod. In April 2016, the sprightly little 2002 was auctioned off as a charity car at Barrett Jackson's Palm Beach event - raising $125,000 for TGen Foundation to support cancer research. Barrett-Jackson is recognized worldwide as the leading collector car auction house and will be instrumental in collaboratively marketing the Clarion Builds Acura NSX to prospective buyers before it crosses the auction block in Las Vegas.
"We created the Clarion Builds program as a way to connect with car enthusiasts around the world by giving them a front-row seat as we breathe new life into iconic classis cars. Each rebuild is a unique journey which ultimately concludes with Clarion giving back to the community through a charity of our choice," said Paul S. Lachner, President of Clarion Corporation of America. "We are very excited to again work with Barrett-Jackson to market our beautifully restored and meticulously upgraded Acura NSX to their unmatched global audience of automotive collectors and enthusiasts. The Clarion Builds NSX is a very special car that was purposefully rebuilt to be enjoyed on the streets and dominate on the track. We're thrilled the passionate efforts that went into the restoration of this car will end up benefitting the American Red Cross, and through them, helping millions of people in need.
Clarion and its key partners for each project, including Barrett-Jackson and The American Red Cross, aim to unite fans and fully integrate them as a part of the program through both social and traditional media engagements. Additionally, Clarion and its partners work collaboratively to provide a great deal of detailed content designed to generate excitement and encourage fan participation as each project progresses through various stages of the build process.
"We are proud of all the work that Clarion and the Builds partners put into creating truly unique pieces of automotive history and are honored that the proceeds from the sale of their incredible 1991 Acura NSX will be donated to support the humanitarian efforts of the American Red Cross," said Linda Voss, CEO of American Red Cross, Orange County Chapter.
To learn out more about Clarion Builds program, or to follow the build of iconic classic cars, visit Clarion Builds at www.clarionbuilds.com or watch the latest Clarion Builds video at www.youtube.com/clarionUS.
For info about Clarion, please visit: http://www.clarion.com/us/en/corp/about-clarion/index.html
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World's Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature extensive live television coverage in 2017, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.
About American Red Cross
Each day, thousands of people – people just like you – provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world. We roll up our sleeves and donate time, money and blood. We learn or teach life-saving skills so our communities can be better prepared when the need arises. We do this every day because the Red Cross is needed - every day.
About Clarion Builds
Clarion Builds is an innovative marketing program that began in the summer of 2014, initiated by Clarion Corporation of America to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans that are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media. Visit www.clarionbuilds.com for more information.
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SOURCE Clarion Corporation of America