Clarisite Rebrands to Glassbox and Announces Appointment of New Leadership Team Members

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Mar 02, 2016, 08:00 ET

LONDON and NEW YORK, March 2, 2016 /PRNewswire/ --

Clarisite is delighted to introduce the company's new brand name: Glassbox. The rebranding reflects the company's vision and supports its ambitions for growth.

Glassbox enables clients to capture, record, replay and analyse each and every one of their customers' digital sessions. By doing so, Glassbox provides clients with visibility in real-time not only into "what" their customers' digital behaviours are - whether on the web or on their native mobile applications - but also, more importantly, into "why"customers behave the way that they do, and this enables them to take immediate action.

"Glassbox takes the 'black box' idea and adds a twist of transparency. We feel we're introducing a new concept to the digital market: every website, every mobile application should have a glass box. Using Glassbox, organisations can drive business agility and continuously improve customer experience, optimise customer service, drive operational excellence and reduce risk across all their digital channels," said CEO Yaron Morgenstern.

In parallel, Glassbox is announcing the appointment of two new leadership team members: Alon Verdnikov as General Manager for the Americas, based in New York, and Audelia Boker as VP Marketing, based in London.

Alon Verdnikov brings over 20 years of experience in enterprise software sales, building companies from start-ups to multi-million dollar businesses. In his new role, he will be responsible for leading all operations and driving continued growth in the Americas. Alon will be based out of our New York City office.

Audelia will be responsible for Glassbox's thought leadership position and increasing market awareness of its value proposition. She brings 17 years of senior marketing experience to the company, in both large B2C and B2B organisations.

"We are very excited to welcome Audelia and Alon to Glassbox. They both bring the breadth and depth of experience we need to lead our marketing and sales efforts which will enable us to further accelerate the positive momentum of our business," said Morgenstern.

About Glassbox

Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Leveraging unparalleled big data, behavioural analytics and record-replay capabilities, Glassbox enables enterprises to see not only what online and mobile customers are doing but also why they are doing it. Most importantly,Glassbox informs and facilitates action based on those insights that can lead to enhanced customer experience, decreased customer disputes, and improved regulatory compliance.Glassbox's solutions are used by medium to very large enterprises mostly in the financial services and insurance industries but are equally relevant to the needs of a wide range of verticals including healthcare, telecommunications, utilities, gambling, and business services.