IMR CCAMS+PRIZM supplies detailed consumer insights from actual automotive parts and services category purchasers. This study tracks over 200 automotive parts, chemicals and services and can now be segmented by 68 PRIZM Premier segments as well as by many other automotive specific segments like "do-it-yourself" and "do-it-for-me" categories; various auto parts stores and retailers; professional service outlets, including national repair chains and dealerships; vehicle make; vehicle age and much more.
"Together, CCAMS and PRIZM Premier can define your key customers at a level of granularity that has never been available in the auto industry," said Thompson. "These insights will give IMR customers a definitive competitive advantage in the marketplace."
To learn more about IMR Inc. and its CCAMS+PRIZM Premier research offering, call 800-654-1079, visit www.AutomotiveResearch.com or connect with IMR on Facebook or Twitter.
About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines. For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas' proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas' core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. For more information, please visit www.claritas.com or www.mybestsegments.com.
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SOURCE IMR Inc.