Clarks Introduces Trigenic, a New Innovation Build with the Same Principles of Simplicity as Their Iconic Desert Boot

Jan 21, 2016, 08:30 ET from Clarks International

STREET, England, January 21, 2016 /PRNewswire/ --

Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years' expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand's unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.

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Continuing this 'free-thinking' design philosophy, Clarks fuses a shoemaker's craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.

The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time.  Prad Indrakumar, Senior Designer, Clarks Originals, states:

"We started by looking at the Clarks 'Hygienic' collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context." 

Advanced knowledge of biomechanics, materials and contemporary construction methods have been brought together to create a design-led shoe that flexes in sync with the natural sequence of motion. An anatomical last shape has been slimmed down and combined with a three-part decoupled sole unit, to support each stage of impact, deconstructed uppers crafted from premium leather panels, cut, angled and interlocked for optimum comfort.

Super-modern styling, a classic moccasin construction, and a pioneering attitude, defines this modern take on the Clarks heritage. Trigenic Flex is a game-changing new style that brings cutting edge shoe engineering, traditional craftsmanship and modern design together to create a totally unique shoe with both substance and style.

Notes to Editors 

C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.

The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide. 

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Video: 
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SOURCE Clarks International