Cleaning the Toilet is a Chore No More Scrubbing Bubbles® Cleaning System Makes America's Most Dreaded Cleaning Task Sanitary and Simple

RACINE, Wis., April 2, 2014 /PRNewswire/ -- Let's face it: scrubbing the toilet isn't the most glamorous activity. In fact, according to a Scrubbing Bubbles® survey1, cleaning the toilet is the most disliked cleaning chore in America. With 91 percent of Americans looking to simplify their cleaning routines1, Scrubbing Bubbles® Fresh Brush® Starter Kit and Caddy has a new and improved formula designed to make toilet cleaning both quick and easy.

The Future of Toilet Bowl Cleaning Has Never Been Brighter

The Scrubbing Bubbles® Fresh Brush® Starter Kit and Caddy is the only toilet cleaning system with flushable cleaning pads for everyday cleaning. The kit also provides heavy-duty pads especially made for extra scrubbing power.

The easy-load tray offers touchless dispensing and disposal, making it a simple, efficient and sanitary method of cleaning. The new and improved formula eliminates odors, removes limescale and cleans under the rim and below the water. 

For the first time, there's a complete solution for both everyday upkeep and hard-to-remove stains, so toilet cleaning is less of a chore. The Scrubbing Bubbles® Fresh Brush® Kit and Caddy makes cleaning the toilet easy and less messy, so people don't have to avoid cleaning their toilets and can finally throw away the ordinary, germy brush.


Scrubbing Bubbles® products are available in the cleaning aisle of most food, drug and mass-merchandise stores.

  • Scrubbing Bubbles® Fresh Brush® Starter Kit and Caddy, $8.49
  • Scrubbing Bubbles® Fresh Brush® Flushables Refills, $4.19
  • Scrubbing Bubbles® Fresh Brush® Heavy Duty Refills, $4.19

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About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

1 The research was conducted within the U.S. by independent market research company Edelman Berland on behalf of Scrubbing Bubbles® from March 3-6, 2014, among 1,000 participants age 18 or older (469 men and 531 women). The margin of error for the audience is + 3.1 percent at the 95 percent confidence level.


Jam Stewart

Britt Collett



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