SAN FRANCISCO, Dec. 6, 2016 /PRNewswire/ -- ClearSlide, the Sales Engagement Platform leader, today announced it was named a Leader in the Forrester Wave™ Sales Enablement Automation Systems, 2016. The report outlines how marketing and sales enablement teams view sales enablement as a key way to address their top challenges, including how sellers find and use content, buyers' engagement with content, and measuring content's effectiveness in winning, serving and retaining customers.
In its report of the growing sales enablement automation market, Forrester Research evaluated the most significant providers and evaluated each company against 33 criteria, including current offering, strategy, and market presence. Identified as a Leader in the Forrester Wave, ClearSlide was the Top-Ranked provider for Market Presence, and among the vendors with the highest scores for Engagement, Account Based Marketing (ABM) Readiness, and Planned Enhancements.
"We're delighted by the rigor of Forrester Research's analysis and for being recognized as Leader for Sales Enablement Automation," said Dustin Grosse, CEO, ClearSlide. "Our entire team has worked tirelessly to innovate and deliver an integrated platform used by thousands of companies around the world. We focus on making every customer interaction successful by delivering the most complete engagement system that integrates content, communications and actionable engagement insights."
The Forrester Research report states that the Sales Enablement Automation (SEA) market is growing because more B2B marketing professionals see sales enablement as a key way to address their top challenges. This market growth is fueled by the fact that B2B marketing pros increasingly rely on SEA systems providers to act as strategic partners in managing seller-focused content and measuring sellers' and buyers' engagement. Forrester defines SEA as a software category that support Forrester's sales enablement execution goals through: content management, prescriptive recommendations, engagement analytics, usage reporting, and a seller-oriented user experience.
ClearSlide's ION Release is the most significant company update since the company's founding over seven years ago. It provides a complete next-generation sales system for managing opportunities, teams, and individual reps based on real-time customer engagement data. It includes new Engagement Quadrant dashboards to quickly identify deals at risk, coach opportunities across sales stages, and offers actionable "next-step" insights to improve forecasting and business results.
ClearSlide ION also offers Reps a new "For You" content experience with recommended sales and marketing content tailored for every customer interaction – from prospect to close. ION's re-imagined "My ClearSlide" experience puts content, communications, and analytics at sales teams' fingertips in a more personalized and intuitive way, making it easy to access all aspects of this powerful platform.
To view the full Forrester report, click here.
To learn more about ClearSlide or get started with a 30-day free trial, go to www.clearslide.com.
ClearSlide offers the most complete and open Sales Engagement Platform that integrates content, communications and actionable insights to improve business results. Customers achieve higher seller productivity, increased sales management effectiveness, and stronger content ROI. Founded in 2009 and headquartered in San Francisco, ClearSlide serves thousands of customers, including Comcast, Expedia, LinkedIn, Medtronic, Rackspace, The Economist, Thomson Reuters, VSP and more.
Powered by its next-generation ION Release, ClearSlide is the system of engagement for sales, marketing and services teams that makes every customer interaction successful. For managers and leaders, ClearSlide provides engagement dashboards to improve deal visibility, coaching, and stronger forecasting. For content users and creators, ClearSlide makes it easy to recommend content tailored by sales stage, with next-step interaction suggestions. For reps, ClearSlide intuitively delivers content, communications, and analytics in a single platform experience. Visit www.clearslide.com for more information, or follow the company on Twitter @ClearSlide.
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