ClearTV Media and Branded Cities partner with Royce Clayton's Musiq Locker to bring sports and music content to Times Square's spectacular digital screens

Jan 05, 2015, 00:01 ET from ClearTV Media

BURBANK, Calif. and NEW YORK, Jan. 5, 2015 /PRNewswire/ -- ClearTV Media (CLTV:F) and Branded Cities have developed a prominent partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities digital-out-of-home network of iconic media destinations in New York, Los Angeles, Las Vegas, Denver and Phoenix. Branded Cities Network is a digital spectacular media company with iconic signage in iconic destinations throughout the United States. The Branded Cities Network promotes national and local brands throughout its network of spectacular, static and digital sign displays.

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ClearTV Media is a world leading media and Entertainment Company, creating, developing, producing and distributing entertainment, news and information to a global audience. ClearTV Media owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape. 

Musiq Locker is a brainchild of former MLB All-Star Royce Clayton. Musiq Locker brings sports and music content together like never seen before. Musiq Locker will produce unique and custom walk up songs to many of the top MLB players across the country, teaming up the player with their favorite artist.

"I am beyond thrilled to be able to bring these two major genres together, music and sports, like no one has before," says Musiq Locker's founder Royce Clayton."The partnership we have formed with both TVChannels4U and Branded Cities will only grow as the hunger for great custom content keeps growing with digital audiences across the world."

With this partnership, ClearTV Media, Branded Cities and Musiq Locker are taking TV everywhere to the next level with the dynamic TVChannels4U platform – the kick off for this unique partnership took place during the 2014 MLB World Series with trivia pieces centered around music and baseball. These pieces, including a trivia piece about Michael Jackson's love of baseball were viewed by the Times Square audience of 1.5 million per day. Musiq Locker and ClearTV Media are in talks with several other sports leagues and sports organizations to expand this thrilling partnership in 2015 and beyond.

Tim Kennedy, President of Branded Cities East said, "We are thrilled to continue the expansion of the custom video content platform to our network of full motion digital spectaculars in multiple markets. These programs with ClearTV Media and Musiq Locker clearly demonstrate our ability to deliver unique/interesting content to our audiences.  The platform also offers great exposure and engagement opportunities for our brand partners as they seek to expand their sponsored video content investments beyond the traditional online digital screen."

The ClearTV Media, Branded Cities and Musiq Locker partnership will offer brand partners new and innovative content sponsorship opportunities distributed across Branded Cities digital screens as well as online and through social and mobile outlets.  The partnership answers the dramatic shift brands now place on rich, high-quality content playing throughout the consumer's daily digital life.

"With the traditional television fading to the back ground of the mainstream viewer, we are pleased to be able to bring high quality content to both our audience on the go as well as the advertiser, whether it be on line or on digital screens across the US," states Jonna Birgans, VP of Programming, ClearTV Media.

About ClearTV Media
The ClearTV Media promise delivers customized TV stations to dynamic Away-From-Home environments bringing airports, healthcare facilities, retailers, and hotel and resorts a new marketing tool that will target, reach and engage a world on-the-go.  ClearTV Media has the power to connect with upscale demographics in ways never before imagined by infusing premium content with social media technology. ClearTV Media recently launched TVChannels4u.com. TVChannels4u drives talent and customized programming in the new age of the always-on-demand, mobile and social world. We create, produce and curate the best in Social TV – providing established and new producers with the tools to make and distribute TV series' like never before. TVCHANNELS4U entertains and engages viewers with original TV programming from a wide variety of genres – Comedy, Drama, News, Sports, Education and Information.  To learn more please visit www.cleartvmedia.com or www.tvchannels4u.com or Twitter @TVChannels4u

About Branded Cities Network
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN's current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media's current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: www.brandedcities.com or www.ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: www.cantor.com.

About Musiq Locker
Established in 2013, MUSIQ Locker is a joint venture between former MLB player Royce Clayton and Kevin Hall, EVP of Creative at Rondor records, a division of Universal Music Group.

MUSIQ Locker helps players build their personal brand by matching them with well-known music artists to create their own walk-up song, which can be sponsored by consumer brands. Walk-up songs are utilized through the ballpark and during TV & radio broadcasts, reaching millions of fans. MUSIQ Locker owns the rights to produce over 700 MLB player songs.

Contact:
Ronnie Seidel
press@cleartvmedia.com
818-351-7858

 

SOURCE ClearTV Media



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