SAN FRANCISCO, February 18, 2016 /PRNewswire/ --
Clicktale, the leader in digital customer experience, today announced the acquisition of FlightRecorder, a pioneer of user experience solutions for mobile apps. FlightRecorder's technology will serve as the basis for a new offering, Clicktale for Apps, a comprehensive user experience, engagement and app analytics solution providing businesses with proactive, visual insights and recommendations for improving their apps and engaging and retaining their users.
Founded in 2014 by Can Abacigil and Omer Erkmen, FlightRecorder has offices in San Francisco and Istanbul, Turkey. The terms of the acquisition were not disclosed.
"Our clients, who include many leading Fortune 500 brands, know that delivering superior customer experience is the key to beating out their competitors," said Dr. Tal Schwartz, CEO and founder of Clicktale. "More and more of our clients have been asking for a way to understand user behavior inside their apps. We were thrilled to acquire FlightRecorder and are excited to make their innovative and market leading technology available to a broader set of customers."
"Our mission of helping companies delight their customers was one-to-one with Clicktale's, making it an obvious fit," said Abacigil, who has joined Clicktale as director of mobile development. "We immediately felt at home in Clicktale's culture of innovation, and we're eager to bring additional cutting-edge customer experience solutions to the market."
Clicktale for Apps works for both native and hybrid apps, and includes features such as user session replays, crash reports, data insights, mobile analytics, and heatmaps. It is offered as an all-in-one SDK for iOS and Android, with an easy, engineering-friendly deployment process that enables developers to begin seeing data within minutes of implementation.
Marketers, app developers and product managers will be able to step into the shoes of their users and experience exactly what their users are experiencing. Through session replays, they can visualize the user experience and then make proactive, strategic UX optimizations. Crash reports show the exact line in the code in which a crash occurred, as well as the ability to drill down into session replays to view the precise experience of the user leading up to the crash. Other features include heatmaps that show where users are tapping the screen, advanced segmentation, and push notifications, through which targeted messages can be sent to users to encourage engagement.
"Now you can reveal customer behavior, needs and intent across all your digital touchpoints, desktop, tablet and mobile browsing, as well as in native and hybrid apps," Schwartz continued. "By understanding why users are behaving as they do within an app, marketers can gain actionable insights to foster greater loyalty, reduce friction, and encourage engagement among their users, resulting in a significant, positive impact on the business."
Clicktale lights up the digital world, revealing customer behavior, needs and intent across all key touchpoints: web, mobile and apps. The world's #1 enterprise-class experience management platform, Clicktale's deep drill-downs get to the heart of the "how" and "why" behind customer behavior. Via session replays, high-fidelity heatmaps, conversion analytics, powerful integrations and in-depth expert analysis, Clicktale provides critical insights needed to remove friction, delight every customer and achieve digital success. With a global customer base that includes Walmart, UBS, The North Face, MetLife, Lenovo, Adobe and CNN, Clicktale is the most advanced, robust enterprise-grade solution on the market, analyzing over 100 billion in-screen behaviors per month. Clicktale. Light up the digital world.
FlightRecorder is a developer of all-in-one mobile analytics with usage recordings crash reporting and push notifications. FlightRecorder enables marketers, app product managers, developers and UX/UI experts to record mobile app user sessions, including crashes of all or selected users and/or devices in the cloud, and then view or analyze the data to improve app UX and user engagement. Founded in 2014 by CEO Can Abacigil and CFO Omer Erkmen, FlightRecorder has offices in San Francisco and Istanbul, Turkey.