MYRTLE BEACH, S.C., Oct. 25, 2016 /PRNewswire/ -- Cliently, a premier lead generation and engagement tool, has launched new actions to their multiple engagement methodology. This allows clients to use the leads they find through Cliently and automatically send them video messages, postcards, emails, and engage on Twitter in an automated workflow process.
With sales engagement platforms a plenty, there is a lot of noise in the market today and when checking emails in the morning it can be hard to decide what's valuable enough to open, let alone read. How do you increase the chance that your outreach will be recognized? With multiple engagement methods, Cliently allows users to hyper-personalize the sales process. According to CEO Spencer Farber, "in a market where everyone is looking to be heard, it's important to not just have one method of outreach, but many, so that you can stand out from the rest."
With Video Messages, in the time it takes to click record, and start speaking, you can introduce yourself to your potential prospect. Tell them not only about yourself and your product or service but what you can specifically do to help them and their business. "When someone is staring back at you in a video, saying your name, it's extremely effective in creating a personal connection you just can't get through a standard email," says Farber.
Postcards allow you to send something physical in a world that has become mostly digital. Mail has become passe in the last several years, but now with so much going on digitally, getting something physically hand delivered to you actually makes you stand out
There are other platforms that help you find leads, and even others than can help with mail merges, video messages, and postcards; however, there is not a single application that combines lead sourcing and engagement in the way Cliently has. Being able to combine multiple actions using one seamless workflow is what's so valuable. "You can send out just a postcard, or just a video message, but failure to follow up almost always results in an opportunity lost. By arming yourself with multiple outreach methods [in one place], you're enabling yourself to prospect each client more effectively. Think of it as going into a battle with just one weapon, instead of several. Sure, you could do the job, but how effective would you be? "At Cliently our goal is to allow our clients put their best foot forward when prospecting," says Farber.
Cliently already allows you to find leads using Social Selling (through Twitter) and through a database of over 150 Million professional contacts across the globe. Their info is premium, to include not just email addresses, but direct phone numbers, physical addresses, and lots of other pertinent info to understand your potential prospect.
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